Your iPhone and iPad might have cost you a fortune. In a manner, these are almost like prized possessions. However, leaving aside the financial aspect, you are more concerned with the idea of saving your precious memories stored in these expensive devices.
That’s where you look for a backup. Since your primary intention is more about protecting the events that you had captured on your iPhone and iPad. Moreover, there is also the potential risk of the devices getting stolen or damaged ( circumstances beyond your control).
If it comes to a point, where you are interested to restore an iCloud backup to iPhone, then surely you are free to go ahead. To a large extent, it appears to be a good move.
By having a backup of the data, you are just making sure that nothing goes wrong.
The Process of Backing up Data on iPhone and iPad
iCloud backup, by and large, gives you the ability to restore the iOS-based devices( new &old) with considerable ease. In fact, with iCloud backup, transferring data from one iOS device to another is not really a problem.
However, it processes itself that in general confuses you. Since you are not quite sure about the whole procedure, restoring the iCloud backup to your iPhone or iPad might seem to be a difficult task.
Nevertheless, restoring the backup is not an impossible idea. In fact, it all boils down to following a set of steps, which do not take much of a time.
Even before making an attempt to look at the process, it makes a lot of sense to look at the possible advantages.
Advantages of Restoring iCloud Backup
- Almost all the settings and account will be restored from the iCloud backup that you had selected.
- Movies, books, shows, app and other content which you have purchased will be download automatically.
- The iTunes Store, App Store long with iBook Store will be re-downloaded almost instantly.
The advantages listed above give a general glimpse of how restoring the backup to your iPhone and iPad can be beneficial.
Well, there is no set script that you have to follow. On the contrary, it is more about choosing the particular medium that will make it convenient for you to achieve the desired objective. What really matters, in the end, is the type of device you are using.
Restoring iCloud Backup on iPhone and iPad
The process described herein can be used to restore an iCloud backup data for a new iOS device as well as an existing one.
- To begin with, you have to make sure that your iOS version is up to date on the iPhone or iPad. From herein, you need to go to Settings>General and make sure to tap on the “ Software Update’ option. The iOS will now look for any new major update. In case, you come across any new update, download the same and install it.
- In order to proceed further, you have to make sure to have a recent iCloud backup. Now, access Settings> Enter your Apple ID>iCloud> Manage Storage. Under backups, all you are required to do is to select the particular device, after checking up the backup date along with the size, so as to confirm that it is recent.
- If for any reason, the backup is not new, you are then forced to manually restore the iCloud backup. Go to Settings> [ Insert your Apple ID]> iCloud > iCloud Backup. When you are almost done, hit the “Backup Now” button. Follow the on-screen instructions and allow the iCloud backup process to complete.
- As far as restoring the iCloud back up on a device that happens to be already in use, you are required to reset it to factory settings. Once you are done, Open Settings and proceed to General> Reset and tap on the option- Erase all content and settings. Allow the iOS to complete the processing of erasing the earlier settings.
By now, you have completed the first objective. Now, comes the most intriguing part. To set up the device from an iCloud backup, you have to follow the instructions, listed below.
How to Setup Device from an iCloud Backup?
- To turn on your new device and reset an existing one, you need to access the Home screen. Keep on following the directives, until and unless you see the option – Apps & Data.
- On the Apps & Data tab, just make sure to tap on- Restore from iCloud Backup.
- In order to access the iCloud backup, sign-in using your Apple ID and password. Depending on the preference, select the iCloud backup that you want to restore. This way, iCloud data start to download automatically. Remember, iOS might ask for your Apple ID, in order to download and install any specific app purchases.
- The restore time is based on the backup size and your internet connectivity. Preferably, you can use a Wi-Fi connection, so as to let the downloading of iCloud data such as music, app, photos, videos and other documents.
When everything is done and dusted, the device restarts and starts downloading. In short, if you are trying to restore an iCloud backup to iPad or iPhone, the whole procedure takes time. But it’s worth the trouble you take. Ultimately, you are looking for a way to safeguard the precious data, for your own good.
In a way, you are trying to keep some of the cherished memories intact.
Three Mobile Marketing Strategies to Raise Awareness
Today, mobile marketing is one of the most powerful forms of digital marketing. Social media, email and video marketing are other channels for digital marketing, but none of them is quite as efficient as mobile marketing. Mobile marketing entails providing mobile phone users with personalized info which promotes goods and services.
It has an extensive reach. Billions of people around the world actively use mobile devices. The audience is there to be harnessed. With mobile marketing, you can send time sensitive information and personalized deals via push notifications, mobile applications, text messages, QR codes, Bluetooth, and multimedia messages.
Mobile marketing can be vital for enhancing brand loyalty. It also increases the chances of gaining new customers while simultaneously making sure that existing ones return to patronize your business.
Like other forms of digital marketing, there are various mobile marketing strategies out there. The trick is to choose an approach that works with your audience; an approach that increases brand engagement, awareness, and customer participation.
Below is a list of mobile marketing strategies that are guaranteed to drive up engagement rates and conversions for your business:
Make the best use of micro-moments
Micro-moments is a term coined by Google. It primarily refers to moments in time when people use their phones to get advice or information. The unprecedented accessibility to the world wide web mobile devices grant conditions many users to seek immediate answers, as quickly as possible, preferably without extraneous data. Extraneous data includes charts, PDF files, and graphs.
There are four major micro-moments you should take advantage of repeatedly. They are:
- “I want to know” moments, e.g., “Who invented the mobile phone?”
- “I want to go” moments, e.g., “Where can I see a movie?”
- “I want to do” moments, e.g., “How do I upgrade my personal computer?”
- “I want to buy” moments, e.g., “Buy Samsung Galaxy S9.”
Optimizing these micro-moments can make all the difference for your business.
You have to research and anticipate the most common searches and needs of your target audience. The next step is to go on to create actionable content that addresses those needs.
Take proper care to make sure that your content is straight to the point.
Mobile marketing truly shines when you promote your brand while providing answers to these micro-moments.
Take for example a clothing company. While answering a query about tying a necktie knot, you could provide a hyperlink to a page on your website with a collection of ties for sale.
You can also get creative by including suggestions and information about shopping deals and discounts as a part of your content. Just makes sure that you include these links and deals without compromising the brevity and quality of the information you are providing.
Use QR codes to improve user experience
Most mobile phone users are now aware of the fact that scanning QR codes with smartphones is an accessible source of information. A considerable percentage of shoppers have confessed to using smartphones to scan QR codes to compare prices.
Use QR codes to provide a seamless information to your target audience.
Remember that everyone wants information as quickly and as directly as possible. When scanned, your QR codes should lead directly to a specific, valuable and useful information. View them as a shortcut for your customer base to get the answers they need.
Make sure that your QR codes do one of the following:
- Take users to a page with detailed information about a product
- Offer users deals, promos, or a coupon
- Allow users to follow your brand on social media.
Utilize SMS to connect with your customers quickly and on the go
According to statistics gleaned from Venture Beat, the open rate for promotions and campaigns sent via text messages is 98%. This represents the highest open rate among the available forms of digital marketing.
On the other hand, the number of mobile coupons users is projected to reach 1.05 billion by 2019. Text messages are a great way to engage with your customers by offering special deals and personalized promotions, among other things.
Since text messages are almost always opened, you must make sure that your customers are ready to add their numbers to your messaging lists.
You can do this by offering compensation in the form of discounts for customers that sign up with their phone numbers. Furthermore, you can use text messages to publicize sales, send reminders for appointment-based businesses, conduct customer surveys, and check up on reluctant customers.
There are many other ways mobile marketing can empower a brand and increase its reach, but the strategies listed above are tested and work admirably if incorporated accurately.
Study your audience, understand their needs and play the strengths of your brand through some inobrtusive, yet engaging mobile marketing.
Top Apps and Tools Recommended for Every Entrepreneur
Running a small business takes a lot of work. Today there’s technology that will help you with this. This technology won’t only help you stay on top of what you’re doing but it will also help you free up time so you’re not always chained to your office.
Accounting and Expenses
One of the most important parts of your business has to do with accounting and expenses. When you don’t properly manage this area of your business you probably won’t be in business for long. Although you can clearly see how this could take up a lot of your time, it doesn’t have to be this way. Some apps that will help you stay in control in less time include:
OneWorld is a completely scalable enterprise resource planning (ERP) system that helps you manage expense reports, purchase orders, business dashboards, and security records. Many business owners have made this their one-stop shop for managing their business when they’re away from their computer.
is a general ledger accounting software. This is a browser-based tool that lets you access your accounting data from any device that has an internet connection – including a downloadable iOS or Android app. You can enter time cards, run expense reports, and enter purchase orders from the app.
is an expense report software for use on your mobile device. With its app, you can upload receipts through OCR SmartScan. It does a great job at accurately processing scanned data, which will save you and your employees time when it comes to inputting and processing expenses.
is a mobile app that lets you clock in or out and track time even if you don’t have cell coverage. As a manager, you can clock team members individually or all at the same time. You can also see who’s at work and where they’re working from. Additionally, you can create, edit, and publish scheduled jobs or shifts, automate timesheet alerts, and track paid time off, sick days, and holidays.
is still a solid accounting tool that will help you track and manage your finances. While the app isn’t a fully featured, mobile version of the desktop application it still lets you track sales, send out invoices, and review recent payments while away from the office.
Collaboration and Communication
There are some other great communication and collaboration tools you should also check out. These include:
lets you see what’s going on with your customers and employees – something that’s crucial for a business of any size today. Simply create a survey that people can create and participate in from their mobile device. You can then analyze the data from your mobile device once the poll ends.
is very helpful when it comes to email marketing, which is a 24/7 job. They’re on suite tools make it easy for you to launch a campaign from your mobile device. All it takes is a few taps and you can recreate the same campaign that you would have created from your desktop. From there you can also monitor the campaign’s progress, edit subscriber profiles, and run multivariate reports.
is a marketing automation tool that provides you with a robust iOS and Android app. From there you can manage contacts between your marketing, sales, and service teams while on the go. You can also monitor leads as they move through your sales funnel, communicate with partners who are members of other teams and evaluate campaign metrics to decide if you need to make any wholesale changes.
Scannable is a great mobile scanning app that quickly and automatically scans business cards, documents, meeting notes, and other files for you. It also connects to LinkedIn and offers you a great text-parsing tool so that you can clean up any docs that turn out jumbled.
for online meetings. Another important area of your business lies in communicating with your customers and collaborating with your employees. It’s a solid video conferencing app that allows you to meet remotely with employees and clients. The platform is flexible, allowing you to connect with users on any device. This is a great way to virtually drop into a staff meeting while you’re away from the office.
Although collaboration, communication, and accounting lie at the heart of your business, there are other important work-related tasks you can probably think of as well. There are some business management tools that are helpful here, including:
Sales Cloud Professional is a CRM software tool that gives you access to customer and sales data. You can then use this data to improve your business’ operations. This comprehensive and flexible platform helps you stay in step with your competition. that there’s a free extension that you can add on to this app. It encompasses your service’s Chatter, CRM, apps, and processes within your Android smartphone. This allows you to customize these apps so that they’re more functional and you can stay up-to-date with any notifications and alerts.
Social offers you help in creating and maintaining a solid social media strategy. It also provides the best social media management and analytics tools that you can access directly from your mobile device without sacrificing any functionality. Through these apps, you can identify influencers, ideal moments for customer engagement, and have data that back all these things up.
offers a mature, complete set of social media management and analytics tools in a nicely designed hub. This lets you conduct comprehensive monitoring, influencer identification, and publish to social media channels.
As you look through these tools, remember that your company is only as good as the tools it uses. With so many tools available, the selection process can become quite daunting. However, you can’t ignore the fact that you need these tools so your business can run 24/7 while you only work weekdays from 9 – 5.
Booking.com and Web Summit Expand Commitment to Women in Tech
Amsterdam, The Netherlands – 25 APRIL 2018 – Booking.com, one of the world’s largest travel e-commerce companies and a digital technology leader, announced a global partnership with Web Summit. Together they will host a dedicated ‘Women in Tech’ networking and mentoring program at the flagship Web Summit event, as well as initiatives at affiliated events Collison and RISE in 2018. This exclusive collaboration continues Booking.com and Web Summit’s efforts to redress the under-representation of women in technology by creating more opportunities for women to enter, advance and thrive in the sector.
Booking.com will host the first of a number of networking initiatives for women at the Booking.com Women in Tech lounge at Collision 2018, being held in New Orleans, USA, from April 30th-May 3rd, 2018. One of America’s leading technology conferences, Collison brings together CEOs of the world’s fastest growing startups and Fortune 500 companies, alongside leading investors and media. Booking.com CEO Gillian Tans will also participate in a panel on “Sustainability in Big Business”, sharing her insights on the role of major companies in furthering global sustainability and ethical practices.
Web Summit 2018, taking place in Lisbon, Portugal, from November 5th-8th, will be the focal point of the global partnership and will feature an expanded ‘Women in Tech Mentor Program’, following the success of the inaugural initiative at last year’s event. The Web Summit 2017 women’s mentoring program attracted nearly 200 participants, with 60 high-profile mentors from across the tech sector, including Gillian Tans and other Booking.com executives.
RISE 2018 will take place on 9th-12th July 2018 in Hong Kong and is the largest tech conference in Asia. The event attracts more than 15,000 attendees each year from over 100 countries. Booking.com will host the Women in Tech networking lounge at the event.
“We are excited to partner with Web Summit again this year to build on the strong demand and engagement we saw in 2017 and to continue our efforts in driving gender diversity in tech at a global level. Recent data suggests that 90% of women working in technology across the world have experienced gender bias in the workplace and this, coupled with the lack of mentors (48%) and female role models (42%), are the top three obstacles preventing women from choosing to advance their careers in tech,” said Gillian Tans, CEO of Booking.com.
“We are expanding our partnership with Web Summit with marquee events in Europe, North America and Asia to continue the conversations about gender diversity and to support women through mentoring and providing more opportunities for them to collaborate, network and share experiences. This global partnership will give us another platform to help pivot gender inequalities and gaps in the male-dominated tech workplace and encourage more women from across the world to become positive role models for others.”
Web Summit runs the world’s most highly regarded technology events which bring together world leaders, Fortune 500 companies, tech giants and groundbreaking startups to examine and celebrate the latest advances in technology.
Paddy Cosgrave, CEO and co-founder of Web Summit, said: “Web Summit run the most prominent technology events in the world and we are committed to driving a positive change in the industry. We launched our women in tech initiative three years ago to increase the number of women participating at our events around the world. This commitment to change resulted in a female/male gender ratio at Web Summit of 42% / 58% for the last two years.
“We are pleased to partner again with Booking.com to further this important cause and provide a platform for raising awareness about gender equality in the tech industry globally. The partnership with Booking.com will help us provide further opportunities for female tech talent attending our events to network with and learn from some of the most successful tech entrepreneurs in the industry today.”
From Civil War Letters to Instagram: Social Media Trends Are Nothing New
It might seem new, and maybe narcissistic, that people feel the need to share their lives with the world – tweeting about what they had for breakfast and sharing videos on Instagram of their kid getting a haircut.
In a new book, Lee Humphreys, associate professor of communication at Cornell University, argues that the act of documenting and sharing one’s everyday life is not new – nor is it particularly narcissistic. “The Qualified Self: Social Media and the Accounting of Everyday Life” puts our mobile and social media use in a historical context, and shows how pocket diaries, photo albums and baby books are the predigital precursors of today’s digital and mobile platforms for posting text and images.
“Like social media accounts, these are shared and circulated and commented on. They are not just about the self but they are about other people and their lives,” said Humphreys, who studies the social uses and perceived effects of communication technology. “What people are doing with social media – how they’re using it to communicate, to understand themselves – is quite an old practice.”
The book stemmed from Humphreys’ empirical study comparing a Civil War diarist to a U.S. military blogger in Afghanistan. During the Civil War, the letters and diaries soldiers sent to their families provided an important source of news for the larger community back home. They would routinely be circulated around town and printed in the local newspaper. “There was this sense that they were writing for a potentially broader audience than just the addressees of the letter,” Humphreys said. “And of course the blogger did a similar kind of thing.”
She also analyzed the content of tweets and so-called “accounting diaries” from the early 19th century – and found similarities there, too. Both have entries that consist of a few words or sentences that catalogue daily activities and events – such as a morning trip to Starbucks or who stopped by the house that day – and these accounting diaries would commonly be shared with friends and family.
“We see people sharing everyday, mundane moments as a way of reinforcing social ties,” Humphreys said. “That was certainly the case historically and it’s one of the main reasons why people share things like that on social media today.”
However, one thing dramatically sets apart how we account our daily lives now: the fact that social media companies commodify people’s activity. “They have a financial incentive to get you to post and share, because the more you do, the more they can learn about you and the better they can sell to you,” she said. “And there’s more content for other people to look at, as well.”
In contrast, Kodak, for example, printed the photos that a family would put in its scrapbook; the company had access to the photos but didn’t commodify them. “This is a very different role for corporate entities,” Humphreys said, “to have not only access to our media accounts but also the ability to use that information and couple it with other forms of data to sell us things.”
Facebook Comes Up With Anti-Harassment Tools for Messenger
Amidst growing concerns of online harassments in Facebook, which of late has seen a drastic increase, some action from the social media giant was always expected. In a new moved to curb such incidents, Facebook recently announced a set of anti-harassment tools for its Messenger platform.
With almost 1.3 billion active users, Messenger is now a favorite of those, who specialize in this sort of activity. The move is aimed towards safeguarding the interest of vulnerable individuals and groups, who are often the target of much malice and ridicule.
What anti-harassment tools are meant for?
The anti-harassment tools are conceived to identify and restrict blocked contacts from reaching the aggrieved party, by creating a new or separate account.
Moreover, people who are abused online through the Messenger now have an opportunity to filter out conversations, that are completely off-the-hook. In short, without having to block the sender, the messages could be viewed and the sender will never know about it.
Already, the liberal and human rights groups have welcomed this move and are terming it as “concrete steps that in the long runs improves online safety”. Surely, these are good signs and there might be more. Especially in the context of survivors of domestic violence, this new security arrangement offers them some much-needed respite.
How do these tools work?
In a bid to identify the repeated offenders, Facebook will trace the IP address, so as to keep an eye on fake accounts and that of the owner. This is done to prevent the new account owners from contacting someone, who has already blocked them on Messenger.
Antigone Davis, Facebook’s global head of safety, speaking on the new harassment tools said:”We’ve come across stories of people, who have blocked some users only to find them with a different account. To stop such incidents in the near future, we’re currently working on enhancing the existing security protocols that make it difficult for users to come up fake and inauthentic accounts.”
Unless the person who blocked the original account initiates contact with the new account, the conversation will be a one-way traffic. This, by and large, gives some amount of control to the victim of harassment.
Facebook has also released a feature that allows the user to ignore conversations. The new feature prominently stands out, because not only it disables conversations, but will also move the same into a filtered message folder.
As of now, the new feature is being extended only for one-on-one messages. However, a more enhanced version will be made available soon for group messages.
Facebook is also working closely with experts from diverse fields, in order to provide the Facebook users with safety resources. The company has even teamed up with the National Network to End Domestic Violence and is looking at the various threat perceptions and experiences, faced by journalists on Facebook.
The new anti-harassment tools are simple, yet effective. For people, who have been a victim of online abuse, these measures are bound to have a positive impact. Although there is a limit to how much Facebook can control, at least, the new security mechanism will key the online predators at bay, to an extent.
Have any Queries :
For those, who are victims of online abuse, they can contact our Facebook security experts for more information.
Study Finds Fringe Communities on Reddit and 4chan Have High Influence on Flow of Alternative News to Twitter
Researchers at the University of Alabama at Birmingham, Cyprus University of Technology and University College London have conducted the first large-scale measurement of how mainstream and alternative news flows through multiple social media platforms.
After analyzing millions of posts containing mainstream and alternative news shared on Twitter, Reddit and 4chan, Jeremy Blackburn, Ph.D., and collaborators found that fringe communities within 4chan, an image-based discussion forum where users are anonymous, and Reddit, a social news aggregator where users vote up or down on posts, have a surprisingly large influence on Twitter. The results of the study were published this week in a paper at the ACM Internet Measurement Conference in London.
“Based on our findings, these smaller, fringe communities on Reddit and 4chan serve as an incubation chamber for a lot of information,” said Blackburn, assistant professor of computer science in the UAB College of Arts and Sciences. “Many online hoaxes, false or misleading stories have been traced back to users on these platforms. The content and talking points are refined until they finally break free and make it to larger, more mainstream communities.”
The team gathered information from posts, threads and comments on Twitter, Reddit and 4chan that contained URLs from 45 mainstream and 54 alternative news websites. Activity on the three platforms was measured between June 20, 2016, and Feb. 28, 2017.
They analyzed more than 400,000 tweets, 1.8 million posts and comments on Reddit, and 97,000 posts and replies on 4chan. After analyzing the occurrence of 99 URLs on the top 20 mainstream and alternative news sites, they found Breitbart.com made up 55 percent of the URLs from six selected subreddits, and the nytimes.com made up 14 percent. Breitbart.com made up 44 percent of the URLs on Twitter, while theguardian.com made up 19 percent, and Breitbart.com made up 53 percent of the URLs, with theguardian.com making up 14 percent.
Using the unique URLs across all platforms and the time they first pop up, the team analyzed their appearance in one, two or three platforms, and the order in which the appearance occurred. Examination of the path of a URL reveals the domains whose URLs tend to appear first on each of the platforms.
Flow of Mainstream News
For the mainstream news domains, the group found that URLs from nytimes.com and cnn.com tend to appear first more often on Reddit than Twitter and 4chan. On the other hand, URLs from other domains like bbc.com and theguardian.com tend to appear first more often on Twitter than Reddit. There was no instance where mainstream news URLs tended to appear first on 4chan.
Flow of Alternative News
The group found that breitbart.com URLs appear first in Reddit more often than on Twitter, and more frequently than they do on 4chan. However, for other popular alternative domains, such as infowars.com, rt.com and sputniknews.com, URLs appear first on Twitter more often than Reddit and 4chan. As is the case with the mainstream domains, there was no domain where 4chan dominates in terms of first URL appearance.
In addition to studying how news is shared on the three platforms, the researchers were able to estimate how much influence each platform has on the information shared on other platforms, using a mathematical technique knowns as Hawkes process.
The group measured the influence of six subreddits from Reddit.com, “The_Donald,” “politics,” “worldnews,” “AskReddit,” “conspiracy,” and “news,” the “/pol/” board on 4chan and the Twitter platform. They found that Twitter has a heavy influence on the posting of URLs from alternative news sites on the other social platforms, and is the most influential single source for most of the other web communities.
“These platforms have become an important piece of the modern information ecosystem,” Blackburn said. “As we continue to see the creation and spread of hoaxes, rumors and false information online, this knowledge is crucial to understand the risks associated with alternative news and to aid in designing appropriate detection and mitigation strategies.”
Blackburn is a co-founder of the International Data-driven Research for Advanced Modelling and Analysis Lab, or iDRAMA Lab, an international group of scientists focusing on modern socio-technical issues with expertise ranging from low-level cryptography to video games. The paper, “The Web Centipede: Understanding How Web Communities Influence Each Other Through the Lens of Mainstream and Alternative News Sources,” can be found here.
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Three Mobile Marketing Strategies to Raise Awareness
Today, mobile marketing is one of the most powerful forms of digital marketing. Social media, email and video marketing are...
Top Apps and Tools Recommended for Every Entrepreneur
Running a small business takes a lot of work. Today there’s technology that will help you with this. This technology...
Booking.com and Web Summit Expand Commitment to Women in Tech
Amsterdam, The Netherlands – 25 APRIL 2018 – Booking.com, one of the world’s largest travel e-commerce companies and a digital...
iCloud Backup on iPhone and iPad – Discussing The Process and Its Many Advantages
Your iPhone and iPad might have cost you a fortune. In a manner, these are almost like prized possessions. However,...
From Civil War Letters to Instagram: Social Media Trends Are Nothing New
It might seem new, and maybe narcissistic, that people feel the need to share their lives with the world –...