Obviously, if you do not have a website at this point in your organization’s history, we should talk about that first. More often, I encounter organizational clients who are not sure how to best utilize the resources they have which especially when it comes to their website and how to increase their visibility on the web. My first presentation is to let them know that they have been focusing on the wrong resources especially as it relates to distributing information to their readers using newsletters.
Rather than lamenting the lack of capital and financial capability, I scaffold and help them construct a translation process to change content into capital. One easy example of content that is not being used to its potential as a translatable commodity is the traditional newsletter. Allow me to use this old-school social media platform as a case in point.
Rather than the traditional print and distribution model, I suggest that your organization switch to a blog powered by a content management system (CMS). CMS is typically described as a way to organize and produce content on the web. Its less-hyped function is as a traffic magnet. Its power in this area depends on the CMS you choose AND the most important and abundant resource you have: Content. Your monthly newsletter is an important source of content. You may be wasting this resource confining it to 20th century methods of dissemination. The switch I propose will result in at least 3 key capabilities that aid the translation of this content into capital: Search, Sharing, and Marketing.
Gain: Search Capability
Archiving is an obvious feature in the digital space. Many organizational newsletter producers save a copy for download in PDF format from their websites. What is lacking in this is the ability of web users to query or stumble upon each individual article through search engines. Foregoing this wastes valuable potential connection points with your target audience.
A blog provides the enhanced ability to search or stumble based on actual content, organizational tags, categories, and concepts. The author of the piece may be a draw, not to mention the author’s own incentive to popularize the article. The references may be a draw. It is a common practice to mingle current events in your articles. People searching to learn more about a particular event will find your blog (or digital newsletter if you prefer).
Gain: Share Capability
Another important feature of a blog is the ability to add social media sharing tools automatically to each article. You can also add plug-ins that make logical and word-based relationships between your articles. This supports the linking and threading of content shared to social media sites like Facebook and Twitter.
An effective CMS like WordPress can allow your content to be seamlessly and easily viewed on multiple screens and multiple platforms to increase engagement. This means that those who like and share an article or picture share it to viewers who can join the experience on whatever device they choose. The addition of social media links means that any device becomes another distribution point. Your reach becomes exponential, not only because of its digital nature but also because of its convenience.
Gain: Marketing Capability
Consistent posts and new content on your site is a key to Google rankings. 500 words a day could increase your visibility and may make yours an attractive location for advertisers, partners, and your target audience. To accomplish this consistency, a CMS can be pre-loaded with articles that post each day. You already have a newsletter with multiple articles. Post them on a schedule. If you have themed or topic-based sections, set the Political posts to occur on a specific day and the Culture posts to occur on another day in the same pattern each week. Train your readers to expect a certain theme or topic on certain days.
If you are an association, this increases your ability to tell your story, promote events, and disseminate resources. If you are an educational institution, CMS allows you to continue educating, informing, and connecting your students while they study and your alumni after they graduate. If you are an enterprising individual, your “authority” and “klout” as an author may be bolstered solidifying your expertise.
For Readers Who Like Print
The beauty of CMS and plugins that are available is that you are able to present the content in different ways. Readers who are only interested in print can be supported to print an aggregated version themselves. Alternatively, the content creator can use plugins or code a “newsletter” creator that mimics the .pdf download option. In addition, individual articles can both be presented with multimedia bells and whistles AND printable stripped of graphics and menus. Moving to a blog from a traditional newsletter provides the most flexibility for traditional readers, new readers, and those yet to stumble upon your great content.
Operation Surf Uses Surfing to Help Veterans
Every day roughly twenty veterans commit suicide. It is estimated that 22% of all suicide deaths in the US are veterans. Former professional surfer Van Curaza wants to change that.
Curaza originally founded the nonprofit Amazing Surf Adventures (ASA) as a way to help at-risk youth by getting them into the ocean and off the streets. He expanded ASA to help veterans overcome the challenges caused by war with surfing – a program dubbed Operation Surf.
Operation Surf is a free program “that offers week-long adaptive surfing trips for wounded-veteran and active-duty military men and women.” They pair veterans “with their own individual surf instructor and develop a goal-based curriculum around their unique abilities. Operation Surf offers an environment of camaraderie and healing to its participants by giving them a shared experience in the water each day.”
Curaza and Operation Surf are featured in the award-winning Netflix documentary “Resurface.” The film is about Marine Corps veteran Bobby Lane. Bobby was planning on committing suicide, but he wanted to check surfing off his bucket list first. He ended up participating in Operation Surf and it changed his life. Not only did Bobby decide he wanted to keep living, but he decided he wanted to work with Operation Surf to help other veterans.
The first time I volunteered for Operation Surf I briefly met a young man named Tommy Counihan. He was learning how to kiteboard. With his long blonde hair and slender build, he looked more like a surf hippie than a veteran.
In 2011, while on deployment in Afghanistan the armored vehicle Tommy was in drove over an IED. It exploded directly under Tommy’s feet. His right foot ended up needing to be amputated. But it was more than a physical injury, “I felt like when I made that decision that day to amputate my foot that I lost more than just a physical part of myself,” he said. “It plays tricks on your head. It brings you to a really dark place that’s almost impossible to get out of on your own. I remember the times when I would sit there by myself and contemplate whether or not I should commit suicide.”
On the advice of his therapist, Tommy participated in Operation Surf. Even though Tommy had surfed when he was a teenager, he was skeptical that it would help him now. Then he caught his first wave, “I was just so ecstatic that I was able to stand up on that board because in that one instant I knew that everything that I thought I had lost was just something I was creating in my head. That I was going to be able to do it all. I just had to push myself to overcome these barriers that I placed in front of myself.” Tommy won the wounded warriors division at the Hawaii Adaptive Surfing Championship last year.
Surfing can have a profound impact on veterans’ mental health. Dr. Russell Crawford, Air Force veteran and licensed therapist, conducted a research study on Operation Surf participants and found that surfing decreased PTSD symptoms by 36%, decreased depression by 47%, and increased self-efficacy by 68%.
Surfing can help veterans overcome the challenges caused by war. It has given Bobby, Tommy, and hundreds of other veterans a new lease on life. You can show your support by volunteering or donating to Amazing Surf Adventures and Operation Surf by visiting their website.
Why Efforts to Hire and Maintain the Best Staff Can Be Critical for Nonprofits
While a well-seasoned and dedicated staff can be a terrific resource for any business, hiring the right professional to fill a position can be an even more important concern for nonprofits. Lacking the funds and additional resources of their commercial counterparts and competitors can place many nonprofits at a distinct disadvantage. By addressing the issues and specific problems that those employed by a nonprofit are most likely to encounter, employers may be able to minimize turnover and transform their existing staff into their greatest asset.
Drive, Dedication and Vision
Professionals whose ambition only extends to themselves can a major liability for nonprofits. Without the need to build value for their shareholders, nonprofit organizations must rely on their staff to provide them with the vision and drive they need to be effective. Pairing workers who are dedicated to an idea that is greater than themselves with an organization able to provide them with the agency needed to make a difference can be of paramount importance, especially for nonprofits who have suffered from lackluster performance or that may have begun to stagnate.
Generating Momentum and Inertia Internally
Employees, workers and professional associates who are able to generate the momentum needed to enact real and lasting change are often the heart of any successful nonprofit. The conventional business models that are so often utilized by commercial businesses place often place the bulk of their focus on the mid and upper-level managers and supervisors who are tasked with creating and implementing new policies. Nonprofits stand to benefit by shifting their focus to the workers who do the actual heavy lifting and who take on the more mundane day to day tasks. Dedicated workers can provide their employers and organizations with the momentum and inertia they need in order to continue operating effectively.
Going the Extra Mile
Finding employees who are willing to go the extra mile can be a difficult proposition for any organization that lacks the funds and financial resources needed to provide a more competitive salary. Individuals who are committed to reaching loftier goals or unlocking their full professional for reasons that extend beyond mere financial reward are not a resource that nonprofits can afford to take lightly. A little extra effort is often the missing component when it comes to finding solutions to a stubborn problem or overcoming an obstacle that might otherwise end up limiting other opportunities and future success. Workers who are determined to keep their organization going and employers who need their employees to give it their all both need to understand the value of going the extra mile.
Optimizing Existing Resources
Having to make due with shortages of finances and other key resources is often a concern that is all too familiar to many nonprofit organizations. While boosting efficiency and finding ways to curb waste can help commercial organizations to enjoy greater profitability, such efforts are often essential for ensuring the very survival of a nonprofit. Whether it’s finding the best accounting software for nonprofits in order to ensure more accurate bookkeeping or identifying the ways in which financial resources may be best utilized, making the most of their existing resources is a concern that organizations would do well to prioritize.
Long-term Success Begins During the Hiring Process
A nonprofit is only as good as its employees and being able to identify the right fit or a good match often means a great deal. For employers, educating prospective employees and applicants regarding the nature of nonprofit work is often a smart move. Applicants, candidates and even unpaid volunteers who wish to see their organization succeed need to recognize that their passion, aspiration and drive can often be just as important as any skills or expertise they may bring to the table. Cultivating the right staff and making the most out of their existing employees can allow organizations to more easily overcome the obstacles created due to limited funds and resource scarcity.
Your Group Wants to Become a Nonprofit — What Now?
It’s one thing to have hobbies and interests; parlaying them into a nonprofit organization is another leap entirely.
Expansion is an easy concept to imagine but a difficult one for most of us to execute.
In a hobby or interest group’s case, it’s tough to identify the right time to venture into nonprofit status. For molecular biologist Nina Dudnik, her epiphany started when she was studying rice in Ivory Coast. Conducting research in a developing country without enough equipment proved challenging, so after she began her Ph.D. program at Harvard University, she and a few fellow students collected extra supplies and equipment to send to labs in developing countries.
From that effort sprang a nonprofit venture that eventually became Seeding Labs, a firm that trains scientist and provides equipment to developing nations. Dudnik’s idea sprouted from a cause she had personal experience in, and she quickly found a way to translate it to a broader scale.
So how can an interest group widen its scope into a serious nonprofit? It starts with identifying the desired end goal and detailing the steps necessary to arrive there.
What Giving Gets You
When looking to invest more time and effort into a cause, going the nonprofit route makes sense. Nonprofits are highly credible entities that can exert social influences on broader audiences because a nonprofit donation elicits a stronger emotional response in the giver than spending money at a for-profit, even if the end result is the same.
Nonprofits are also eligible for certain federal tax exemptions. Provided they agree to be audited, corporate income tax is waived, and that money can be reinvested into the organization. Additionally, state and federal governing bodies and some private groups also offer nonprofit tax credits for nonprofits, so even if a nonprofit owes some taxes, these credits give organizations other options to stretch their operating budgets.
When homing in on a nonprofit cause, start with pinpointing a mission that’s the company’s sole focus. You’ll be fighting for a share of limited charitable giving, so don’t make your efforts more difficult by taking up a cause that another group has already embraced. Both the group and the cause itself would likely suffer.
Next, make sure interest is sufficient and funding is locked in. Ensure that the resources and support for your initiative are in place and that your plan of action is clearly outlined. This will help convince potential donors you’re a good candidate for their contributions, which most people don’t give out easily. In the long term, nonprofits need business plans that minimize operating costs to ensure sustainable organizations. Getting your group to that next step isn’t easy, but the benefits are tangible.
Make a Nonprofit Pivot
If transitioning your group to a nonprofit seems like a good fit, these to-do items will help make the process as smooth as possible.
1. Network as much as you can. Your nonprofit’s effect is only as strong as the people advocating for it. Make sure as many influential people know about it and talk it up as possible.
Take an active approach to networking. If you attend an event such as an NGO conference, think of questions ahead of time and share your plans with your organization. Whenever possible, get feedback from people who are already well-established in your group’s field of interest to figure out the best course of action.
2. Research regulations. Regulatory requirements may sound like a chore, but you’ll need to know how they work to understand the legal side of the transition to a nonprofit. Regulations are not only complex and different from state to state, but they’re also constantly changing.
Even though you’re passionate about your group’s subject matter, consider taking a class at a local college to get the most up-to-date guidance on your specific situation and how to get any compliance issues squared away. Setting up your nonprofit only to find it doesn’t comply with certain legalities isn’t the best way to get it off the ground.
3. Work with an accountant. Embrace the first lesson of nonprofits, and get ready to get lean. Utilize an accountant or financial advisor, and make sure that person has experience working with nonprofits.
These professionals identify specific steps a nonprofit will need to take in order to best protect itself financially. For instance, not-for-profits should create a statement of financial position instead of a traditional balance statement, or a statement of activities detailing revenue and expenses instead of an income statement.
Fundamentally, nonprofits are created to meet specific societal needs. If your group has the drive and resources to merit pursuing the advantages afforded to a nonprofit, take these steps to heart and take your cause to the next level.
The Y Wants Everyone to Take a #SelfieWithSomeoneNew
Today, the YMCA of the USA (Y-USA) is launching a new social media campaign, #SelfieWithSomeoneNew. Inspired by the Y’s new “Us” national campaign creative, #SelfieWithSomeoneNew is an opportunity to highlight how the Y uniquely brings people together. To help raise awareness for the campaign, the Y will partner with long-time member and supporter, actor Ethan Hawke.
The Y is encouraging people to meet someone new, strike up a conversation and discover what they have in common, then, take a selfie and post it to Facebook, Twitter or Instagram using the hashtag #SelfieWithSomeoneNew and tag @YMCA.
Whether it’s a new neighbor down the street, a parent at your child’s school or a person you see every day on your commute home, the Y hopes people will take a few extra moments to get to know one another in order to build a stronger, more connected community.
To encourage participation, the Y is partnering with Oscar-nominated actor, Ethan Hawke, a long-time Y member and former Y camper. To help drive momentum, Hawke will be taking a selfie with someone new at his local Y while encouraging others to do the same.
“I am excited to support the Y and help shine a light on the work they do,” said Hawke. “They are so much more than a gym. They create community. I started going to the Y as kid when my parents didn’t know what to do with me all summer. Since then, the Y has been a staple in my life; my refuge when I am an out of work actor, or the place that has taught my children to swim. I hope we can raise awareness about everything the Y does in communities all over the country.”
Because of the Y, people who may not have met otherwise, come together, whether they are kids in an afterschool enrichment program, adults in a cancer survivorship group or families volunteering. These are natural and easy ways for people to find commonality and even unity among perceived differences.
“For more than 160 years, the Y has brought people together – no matter their differences – and helped build stronger, more connected communities,” said Kevin Washington, President and CEO, Y-USA. “#SelfieWithSomeoneNew is a great way to illustrate how we can all take small, but meaningful steps towards unity with something as simple as a photo.”
— The Y (@ymca) September 26, 2017
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. ymca.net
For more information on how to participate in the Y’s #SelfieWithSomeoneNew campaign and to learn more about the Y’s “For a better us.” campaign, visit ymca.net/forabetterus.
How Disability Culture Can Inform Mentoring Girls with Disabilities
I am a social work intern at the Big Sister Association of Boston. This is a unique organization, as it is the only gender-specific branch of Big Brother Big Sister in the United States. This is also an important fact as research suggests that girls experience mentoring relationships differently than boys do.
Additionally, research suggests that girls have gender-specific needs that can best be addressed by gender-sensitive support. One of the values of the Big Sister Association of Boston is cultural responsiveness, as the agency finds it important to learn about and embrace cultural differences – and this is where Disability culture comes in.
Disability social workers Romel Mackelprang and Richard Salsgiver discuss the emergence of Disability culture and assert that it is not only an identity but a ‘way of life,’ similar to race or ethnicity. I feel that it is critical that when conceptualizing how to be cultural responsive that Big Sister mentors keep Disability in mind as a type of culture. Recognizing Disability culture is important because we work with Little Sisters ages seven through twenty, as well as volunteer Big Sisters over the age of eighteen, and any of these girls and women may have a disability.
In addition to being aware of the language and history of Disability culture in order to show respect, we must also understand that there is a community aspect of Disability culture that can have great social benefits for the people we work with. The goal of our mentoring program is to strategically match girls with mentors who have similar interests and experiences as them. Therefore, making an effort to match girls and mentors with disabilities can have the added benefit of sharing an understanding of a common experience and culture, therefore making the match relationship even more impactful.
In their book, Romel Mackelprang and Richard Salsgiver share the story of Carolyn and Marnie, two women who met and “developed a sisterhood formed from shared circumstances….their self-concepts and meanings they ascribed to their disabilities were similar.” Further, the authors note that Carloyn and Marnie had “few or no role models with disabilities, their disabilities were defined as negative, shameful…were isolated from others like themselves.”
The concepts of sisterhood and community are two more of the Big Sister Association of Boston’s values, and increased confidence is an outcome goal held by the program. As the relationship between women can be so powerful, it is important that Big Sister staff recognize this potential and thoughtfully seek to make matches between women and girls who share experiences as people with disabilities.
Big Sister Association of Boston values gender-specific programming, and it is important that this specificity carries over when thinking even further about what it means to not only be a girl, but to the intersection of being a girl with a disability in our society.
One way that Big Sister staff can work on developing knowledge about Disability culture as it relates to girls could be perusing the Gimp Girl website. As a refresher, the Georgetown Health Policy Institute defines cultural competence as “the ability of providers and organizations to effectively deliver health care services that meet the social, cultural, and linguistic needs of patients.”
The Gimp Girl website can be used as a resource for Big Sister staff to assist them in the task of continuously working on their cultural competence by becoming fully informed about the views and needs of girls with disabilities in particular. As a non-disabled person, I have permission to access articles and presentations on the site and join their online public forums. The website also includes links to many blogs written by and for girls with disabilities, which can raise awareness of the most current issues and interests of this particular community.
Tuning into Gimp Girl can help me practice cultural responsiveness by making me aware of the issues and concerns of interest to this population in order to most effectively meet the needs of girls with disabilities in a respectful and accessible way. Realizing that some people might prefer the term ‘gimp’ to the term ‘disabled’ might be important for Big Sister staff to realize vis-à-vis the debate between whether to use person first or disability first language.
The website will also help staff to practice cultural humility by reminding them that girls with disabilities have distinct and individual needs, as they describe what it means to experience the intersection of gender identity and disability. Reading about girls’ varying experiences will encourage Big Sister staff to consistently check their own biases and assumptions as well as maintain their position as learners when interacting with girls.
In addition to increasing any given Big Sister staff members’ knowledge and awareness about Disability culture, staff will also be able to share this website with Little Sisters if they are not familiar with it. Our agency constantly provides Big Sisters with information, resources, and activities they can use when spending time with their ‘Littles,’ and this website could be a great resource.
Big Sisters could explore the website with their Littles to find blogs that their Littles can relate to, or even help Littles join a Support Meeting in the online chat room. I think this resource is something that can benefit all of our staff and the girls and women we serve – and perhaps this will be true for you as well!
NBC Nightly News Headline on the American Red Cross is Deeply Misleading
Recently, NBC Nightly News with Lester Holt headlined a story entitled “American Red Cross Fails to Pay Funds Promised to Many Harvey Victims”. The report discussed the failure of the American Red Cross to disburse funding to the victims of Hurricane Harvey. As a volunteer with Red Cross, this report raised my concerns for several reasons, and I immediately contacted them in order gain some insight into the causes preventing the Red Cross from distributing emergency funding.
According to the American Red Cross website, the primary function of the charity is “providing relief to victims of disaster, blood to hospital patients, health, and safety training to the public, or emergency social services to U.S. military families.” For more information on how the American Red Cross spends its donations, you can visit their website. After speaking with staff, I am now able to provide some clarity on the issues causing the delay with the disbursements.
The website crashed from the 1 million displaced people trying to access it (plus repeat tries). Not only is the Red Cross attempting to aid those displaced by Hurricane Harvey, they are also handling an equally major crisis in Florida due to Hurricane Irma. Both Hurricanes have left a destabilized communications infrastructure with limited wifi and cell phone access in which to process aid. Everyone in flood areas is also still fighting the shaky access and embattled communication infrastructure in place. Many residents were showing up at the Red Cross HQ in hopes of gaining connectivity through the Red Cross. Unfortunately, the office has been experiencing the same connectivity issues.
Headlines about “High Overhead” feed into Confusion for Donors
When donors don’t understand that upgrading systems and IT staff, hiring volunteer coordinators and trainers, and other administrative staff duties are necessary to make it possible to handle 1 million plus displaced victims in multiple disasters at the same time, it breeds confusion and misinformation. The American Red Cross is not a governmental agency, but it is responsible for the bulk of relief efforts when a disaster happens. With Congress continuous cuts to FEMA, the American Red Cross will not be able to continue mass scale relief if they are denied donor support due to misinformation. This is a dangerous way to share information about life-saving charities. Without the American Red Cross, who else is equipped to handle natural disasters on this scale?
The $400 funds allocation from the Red Cross is an attempt to fill the gap that insurance and governmental delays create for desperate families. However, the reality is that it is dangerous to have volunteers standing on street corners handing out cash. However, this crisis may help the Red Cross identify innovative ways to distribute funds to help expedite funding to families. Currently, funds are being distributed to local centers like Wal-Mart for a more orderly disbursement. However, each disbursement center in affected areas is also still dealing with their own infrastructure issues.
— American Red Cross (@RedCross) September 18, 2017
At the end of the day, the American Red Cross is an organization run by 90% plus volunteers working at least 15 hours per day in harsh conditions because they want to help others. More paid employees would help with consistency and efficiency (deployments are only weeks long), but it would also create higher overhead in which donors don’t want.
With all of the disaster pile-ons we are experiencing with even more looming in the distance, we need to take a good look at our charities and how we expect them to function like a governmental agency or corporation while relying on donor support. How does the Red Cross run operations that cover a million people in a single disaster without the funding to hire people at salaries that will attract those with the talent and the willingness to risk such public scrutiny?
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