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Technology

Optimizing Microsoft Word for Academic Writing

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Microsoft Office Word is one of the most commonly used software editing programs of all the time, but we rarely think about how to make it work better to fit our needs. You might not realize it, but there are several easy ways to optimize Word to make it more efficient and effective when using in an academic setting. In this article, I will be sharing with you six practical tips on how to customize Microsoft Word to help save you time, create documents that are more professional and readable, as well as how to set up Word as a citation manager.

1) Don’t rely on Word’s default proofing settings

If you want Word to offer stylistic suggestions or if you’d like more data about your writing than word count, such as number of passive sentences and readability statistics, you can turn on more options. Go to options—you should be able to find this under the file tab—and then Proofing. From here you will be able to turn on style suggestions and readability statistics, which will be available to you after you go through the spelling and grammar check suggestions.

2) Remove metadata

This is vital if you’re submitting something that is supposed to be fairly judged without knowledge of the author—e.g., peer review—or if you don’t want someone to know how long you’ve spent editing a document. To remove this metadata, go to the file tab and then select the info option. From there you can see a “Prepare for Sharing” button that you should use in some circumstances.

3) Use Field Codes

You should have an academic writing document template with embedded and automatically updating field codes. You can use these to insert things such as the date the document was most recently revised, the word count, etc. To start using field codes, go to the Insert tab, find the Quick Parts button and click on it, and select Field from the drop-down menu that will appear.

4) Use Word to create PDFs

You don’t need the full version of Adobe Acrobat to create PDFs. When saving a document, you can select PDF as the format and have a document that appears more final and professional.

5) Use a citation manager that has a Word plug-in

Don’t cite manually. Citation managers can be used to store and organize your references, including PDF files associated with them, and then to automatically cite and create bibliographies as you write in Word. I’m familiar with Endnote and Mendeley. Both are useful and have Word plug-ins for citing, but I’ve found Mendeley to be simpler to use for citing in Word, easier to learn, and better for organizing my journal article PDFs. Most importantly, Mendeley is free.

6) Use the Review tab

There are many things you can do from the review tab. Experiment with the Track Changes and Compare buttons. They won’t be entirely necessary for everything you do—especially the compare button—but they are indispensable in some situations.

Below, I  have included a video from Mendeley on how to incorporate their OpenOffice plugin into Microsoft Word.

Landon Schnabel is an associate instructor and Ph.D. student at Indiana University-Bloomington. His scholarship spans the domains of gender, religion, violence, family, sexualities, and inequality. He is particularly interested in how gender and sexuality intersect with religion, violence, and inequality. While pursuing his Ph.D., Landon is working, or has worked, as a volunteer with a domestic violence and rape crisis shelter, a community partnership that provides protective order assistance, a food pantry, and a housing agency.

          
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“: Optimizing Microsoft Word for Academic Writing – http://t.co/EJUR0KC8d2” good timing for #2014APM. #intro2sw #socialwork2014

Social Good

How the Internet and Social Media Is Impacting Social Work

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Social media and the Internet, in general, have had an immense effect on social work. It enables communication between people from different corners of the world and makes access to information fast and easy. On the flipside, social media has brought about evils like fake news and Cyber Bullying whose effects can be fatal. But how exactly has what is possibly the most significant invention of the 21st century affected the field of social work? Below is a look at both the positive and negative impacts of social media.

Positive impacts

Enhanced Communication

Social media has significantly improved the communication experience between social workers and their clients. Social networks such as Facebook and WhatsApp make it easier, cheaper and faster for social workers to get in touch with clients without necessarily spending money on transport. In addition to this, most social workers have social media pages where interested clients can contact them and book appointments without breaking a sweat.

Globalization of social work

Decades ago, social workers could only deal with issues affecting their neighboring communities. Now, with social sites like Skype and Facebook Messenger, it is possible for a counselor in the USA to offer their services to a client in Europe or Africa without either of them incurring massive expenditure.

Easier solicitation of clients

As mentioned earlier, social workers can attract more clients by opening social media pages and regularly updating content. As it were, there are numerous resources available to social workers who want to establish and grow their online presence such as using video to increase engagement on social media. On their part, clients can search for available social workers and be able to receive services such as spiritual, psychiatrist and anxiety counseling online even without revealing their identities.

Negative Impacts

Ethical dilemmas

Social workers who have direct contact with their clients on social media face a lot of moral issues in their work. For one, being friends on Facebook may result in both consensual and unwanted flirting which may lead to a sexual relationship. This often leads to conflicts of interest which might affect the social worker’s efficiency.

Privacy and confidentiality

In the past, social workers relied on the personal information provided by their clients when designing interventions. With social media, social workers like counselors and psychiatrists may be tempted to spy on their clients’ social media pages to fish for information. This amounts to an invasion of privacy, which is not only an ethical issue but a legal issue as well.

Social workers may also find themselves in awkward situations when, for instance, clients send them friend requests on Facebook and start chatting them up. There is also the risk of clients stalking social workers and using the information and pictures on their pages for unprofessional purposes.

Regulatory challenges

Social work remains mostly an unregulated field, and the increasing social media usage doesn’t make it any better. On one side, regulatory bodies may find it difficult to regulate online social workers who may not have a physical office or address for that matter.

This is made even worse by the fact that there is no existing regulatory framework for online social work. Clients, on the other hand, may also not be in a position to verify the registration and regulatory status of their social workers especially if they’re not from the same country.

Dealing with unregulated social workers exposes one to dangers such as sexual harassment and even fraud.

Way forward

Social work has a lot of challenges as it is and social media, despite being a significant opportunity, happens to be one of them. As government agencies find ways to regulate online social work, both the public and social workers must look out for themselves and find ways to protect their confidentiality.

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Mental Health

Virtual Crisis Intervention: Wave of the Future?

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Crisis intervention, once primarily delivered over the phone is increasingly being delivered through the computer and via text. Social Workers and other helping professionals need to be aware of the benefits and drawbacks of these methods of communication. Whether you work for an employer who may allow or require you to begin using these technologies or you are in private practice, learning more about text and chat for crisis intervention can enhance your practice.

Who uses text and chat?

Adults still primarily prefer to use the telephone or in-person communication to get their mental health needs met. In one large Canadian crisis service (the ONTX Project), the majority of the contacts via text message come from youth, while the majority of the computer chats come from adults.

LGBT youth – especially trans youth, may be more likely to use text and chat services because they don’t have to worry about “passing” or blending, being recognized as the gender they identify as. Via text and chat messaging there is no need to fear being mis-gendered if a client identifies as a woman but has a deep voice, for example.

How is it different from other forms of support?

Text and chat communications are slower, sometimes much slower. This means that it will take you more time to collect the same amount of information. Expect a 20 minute phone call to take closer to an hour with text and chat.

Because this method of communication is more resource intensive, you will need to carefully manage the conversation. Youth especially can talk for hours via text if they are given the option, but your therapeutic boundaries and agency policy may not permit you to engage them this long. Making an action plan to meet their immediate needs and inviting them to access the service again another time can be very helpful.

You can’t demonstrate empathy with your voice tone (obviously), so you have to be very careful to write out your empathic statements. “From what you’ve said, I really get the feeling that you felt alone.” This helps ensure that your client really feels heard.

Suicide risk assessment via text and chat

Suicide risk assessment is a more challenging task over text and chat. It’s important to make sure you firmly ask if the texter has done anything to kill themselves or end their life as soon as you determine they are suicidal. If they have, you can jump right to the active rescue procedure. You may need to adjust how you ask questions about suicide in order to fit them into 140 character limits some services have.

Accessing emergency services

This is one area that is significantly different. A lot of crisis agencies have close relationships to the police and EMS can trace phones in cases of imminent risk. On the computer though, this is a lot more difficult or even impossible. You will need to rely on your ability to build a strong rapport in order to convince your client to access active rescue.

Many texting services do not allow clients to hide their number from you, which is different from telephone services where you can block your phone number from the responding hotline worker. This can make identifying texters at imminent risk somewhat easier.

How can you build text and chat skills?

If you don’t currently have the opportunity to perform crisis intervention over text and chat through your employer, consider the ONTX Project in Canada or the Crisis Text Line in the US. These organizations allow you to volunteer to staff a web and text crisis line through the Internet, and volunteer virtually. After completing training, you’re able to volunteer between 4 and 16 hours a month for a year to help you add these valuable skills to your resume and improve your ability to serve your clients.

Will text and chat replace in-person counselling or therapy?

Some proponents of e-counselling think that text or chat will replace telephone helpline services for immediate support, but this is unlikely. Text and chat is a great introduction to helping support, but clients likely won’t be able to get all their needs met in this manner. Once they’re comfortable, you may find it more helpful to transition them to telephone or in-person support at your agency.

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Employment

Why Efforts to Hire and Maintain the Best Staff Can Be Critical for Nonprofits

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While a well-seasoned and dedicated staff can be a terrific resource for any business, hiring the right professional to fill a position can be an even more important concern for nonprofits. Lacking the funds and additional resources of their commercial counterparts and competitors can place many nonprofits at a distinct disadvantage. By addressing the issues and specific problems that those employed by a nonprofit are most likely to encounter, employers may be able to minimize turnover and transform their existing staff into their greatest asset.

Drive, Dedication and Vision

Professionals whose ambition only extends to themselves can a major liability for nonprofits. Without the need to build value for their shareholders, nonprofit organizations must rely on their staff to provide them with the vision and drive they need to be effective. Pairing workers who are dedicated to an idea that is greater than themselves with an organization able to provide them with the agency needed to make a difference can be of paramount importance, especially for nonprofits who have suffered from lackluster performance or that may have begun to stagnate.

Generating Momentum and Inertia Internally

Employees, workers and professional associates who are able to generate the momentum needed to enact real and lasting change are often the heart of any successful nonprofit. The conventional business models that are so often utilized by commercial businesses place often place the bulk of their focus on the mid and upper-level managers and supervisors who are tasked with creating and implementing new policies. Nonprofits stand to benefit by shifting their focus to the workers who do the actual heavy lifting and who take on the more mundane day to day tasks. Dedicated workers can provide their employers and organizations with the momentum and inertia they need in order to continue operating effectively.

Going the Extra Mile

Finding employees who are willing to go the extra mile can be a difficult proposition for any organization that lacks the funds and financial resources needed to provide a more competitive salary. Individuals who are committed to reaching loftier goals or unlocking their full professional for reasons that extend beyond mere financial reward are not a resource that nonprofits can afford to take lightly. A little extra effort is often the missing component when it comes to finding solutions to a stubborn problem or overcoming an obstacle that might otherwise end up limiting other opportunities and future success. Workers who are determined to keep their organization going and employers who need their employees to give it their all both need to understand the value of going the extra mile.

Optimizing Existing Resources

Having to make due with shortages of finances and other key resources is often a concern that is all too familiar to many nonprofit organizations. While boosting efficiency and finding ways to curb waste can help commercial organizations to enjoy greater profitability, such efforts are often essential for ensuring the very survival of a nonprofit. Whether it’s finding the best accounting software for nonprofits in order to ensure more accurate bookkeeping or identifying the ways in which financial resources may be best utilized, making the most of their existing resources is a concern that organizations would do well to prioritize.

Long-term Success Begins During the Hiring Process

A nonprofit is only as good as its employees and being able to identify the right fit or a good match often means a great deal. For employers, educating prospective employees and applicants regarding the nature of nonprofit work is often a smart move. Applicants, candidates and even unpaid volunteers who wish to see their organization succeed need to recognize that their passion, aspiration and drive can often be just as important as any skills or expertise they may bring to the table. Cultivating the right staff and making the most out of their existing employees can allow organizations to more easily overcome the obstacles created due to limited funds and resource scarcity.

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Business

Three Mobile Marketing Strategies to Raise Awareness

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Today, mobile marketing is one of the most powerful forms of digital marketing. Social media, email and video marketing are other channels for digital marketing, but none of them is quite as efficient as mobile marketing. Mobile marketing entails providing mobile phone users with personalized info which promotes goods and services.

It has an extensive reach. Billions of people around the world actively use mobile devices. The audience is there to be harnessed. With mobile marketing, you can send time sensitive information and personalized deals via push notifications, mobile applications, text messages, QR codes, Bluetooth, and multimedia messages.

Mobile marketing can be vital for enhancing brand loyalty. It also increases the chances of gaining new customers while simultaneously making sure that existing ones return to patronize your business.

Like other forms of digital marketing, there are various mobile marketing strategies out there. The trick is to choose an approach that works with your audience; an approach that increases brand engagement, awareness, and customer participation.

Below is a list of mobile marketing strategies that are guaranteed to drive up engagement rates and conversions for your business:

Make the best use of micro-moments

Micro-moments is a term coined by Google. It primarily refers to moments in time when people use their phones to get advice or information. The unprecedented accessibility to the world wide web mobile devices grant conditions many users to seek immediate answers, as quickly as possible, preferably without extraneous data. Extraneous data includes charts, PDF files, and graphs.

There are four major micro-moments you should take advantage of repeatedly. They are:

  • “I want to know” moments, e.g., “Who invented the mobile phone?”
  • “I want to go” moments, e.g., “Where can I see a movie?”
  • “I want to do” moments, e.g., “How do I upgrade my personal computer?”
  • “I want to buy” moments, e.g., “Buy Samsung Galaxy S9.”

Optimizing these micro-moments can make all the difference for your business.

You have to research and anticipate the most common searches and needs of your target audience. The next step is to go on to create actionable content that addresses those needs.

Take proper care to make sure that your content is straight to the point.

Mobile marketing truly shines when you promote your brand while providing answers to these micro-moments.

Take for example a clothing company. While answering a query about tying a necktie knot, you could provide a hyperlink to a page on your website with a collection of ties for sale.

You can also get creative by including suggestions and information about shopping deals and discounts as a part of your content. Just makes sure that you include these links and deals without compromising the brevity and quality of the information you are providing.

Use QR codes to improve user experience

Most mobile phone users are now aware of the fact that scanning QR codes with smartphones is an accessible source of information. A considerable percentage of shoppers have confessed to using smartphones to scan QR codes to compare prices.

Use QR codes to provide a seamless information to your target audience.

Remember that everyone wants information as quickly and as directly as possible. When scanned, your QR codes should lead directly to a specific, valuable and useful information. View them as a shortcut for your customer base to get the answers they need.

Make sure that your QR codes do one of the following:

  • Take users to a page with detailed information about a product
  • Offer users deals, promos, or a coupon
  • Allow users to follow your brand on social media.

Utilize SMS to connect with your customers quickly and on the go

According to statistics gleaned from Venture Beat, the open rate for promotions and campaigns sent via text messages is 98%. This represents the highest open rate among the available forms of digital marketing.

On the other hand, the number of mobile coupons users is projected to reach 1.05 billion by 2019. Text messages are a great way to engage with your customers by offering special deals and personalized promotions, among other things.

Since text messages are almost always opened, you must make sure that your customers are ready to add their numbers to your messaging lists.

You can do this by offering compensation in the form of discounts for customers that sign up with their phone numbers. Furthermore, you can use text messages to publicize sales, send reminders for appointment-based businesses, conduct customer surveys, and check up on reluctant customers.

There are many other ways mobile marketing can empower a brand and increase its reach, but the strategies listed above are tested and work admirably if incorporated accurately.

Study your audience, understand their needs and play the strengths of your brand through some inobrtusive, yet engaging mobile marketing.

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Business

Top Apps and Tools Recommended for Every Entrepreneur

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Running a small business takes a lot of work. Today there’s technology that will help you with this. This technology won’t only help you stay on top of what you’re doing but it will also help you free up time so you’re not always chained to your office.

Accounting and Expenses

One of the most important parts of your business has to do with accounting and expenses. When you don’t properly manage this area of your business you probably won’t be in business for long. Although you can clearly see how this could take up a lot of your time, PC Mag says it doesn’t have to be this way. Some apps that will help you stay in control in less time include:

NetSuite OneWorld is a completely scalable enterprise resource planning (ERP) system that helps you manage expense reports, purchase orders, business dashboards, and security records. Many business owners have made this their one-stop shop for managing their business when they’re away from their computer.

Acumatica is a general ledger accounting software. This is a browser-based tool that lets you access your accounting data from any device that has an internet connection – including a downloadable iOS or Android app. You can enter time cards, run expense reports, and enter purchase orders from the app.

Expensify is an expense report software for use on your mobile device. With its app, you can upload receipts through OCR SmartScan. It does a great job at accurately processing scanned data, which will save you and your employees time when it comes to inputting and processing expenses.

Tsheets is a mobile app that lets you clock in or out and track time even if you don’t have cell coverage. As a manager, you can clock team members individually or all at the same time. You can also see who’s at work and where they’re working from. Additionally, you can create, edit, and publish scheduled jobs or shifts, automate timesheet alerts, and track paid time off, sick days, and holidays.

QuickBooks is still a solid accounting tool that will help you track and manage your finances. While the app isn’t a fully featured, mobile version of the desktop application it still lets you track sales, send out invoices, and review recent payments while away from the office.

Collaboration and Communication

There are some other great communication and collaboration tools you should also check out. These include:

SurveyMonkey lets you see what’s going on with your customers and employees – something that’s crucial for a business of any size today. Simply create a survey that people can create and participate in from their mobile device. You can then analyze the data from your mobile device once the poll ends.

MailChimp is very helpful when it comes to email marketing, which is a 24/7 job. They’re on suite tools make it easy for you to launch a campaign from your mobile device. All it takes is a few taps and you can recreate the same campaign that you would have created from your desktop. From there you can also monitor the campaign’s progress, edit subscriber profiles, and run multivariate reports.

HubSpot is a marketing automation tool that provides you with a robust iOS and Android app. From there you can manage contacts between your marketing, sales, and service teams while on the go. You can also monitor leads as they move through your sales funnel, communicate with partners who are members of other teams and evaluate campaign metrics to decide if you need to make any wholesale changes.

Evernote Scannable is a great mobile scanning app that quickly and automatically scans business cards, documents, meeting notes, and other files for you. It also connects to LinkedIn and offers you a great text-parsing tool so that you can clean up any docs that turn out jumbled.

UberConference for online meetings. Another important area of your business lies in communicating with your customers and collaborating with your employees. It’s a solid video conferencing app that allows you to meet remotely with employees and clients. The platform is flexible, allowing you to connect with users on any device. This is a great way to virtually drop into a staff meeting while you’re away from the office.

Business Management

Although collaboration, communication, and accounting lie at the heart of your business, there are other important work-related tasks you can probably think of as well. There are some business management tools that are helpful here, including:

Salesforce Sales Cloud Professional is a CRM software tool that gives you access to customer and sales data. You can then use this data to improve your business’ operations. This comprehensive and flexible platform helps you stay in step with your competition. Business News Daily also points out that there’s a free extension that you can add on to this app. It encompasses your service’s Chatter, CRM, apps, and processes within your Android smartphone. This allows you to customize these apps so that they’re more functional and you can stay up-to-date with any notifications and alerts.

Zoho CRM is just as functional as Salesforce, but it also ties in nicely with the rest of the Zoho software ecosystem – including your Zoho email, document management, and email marketing client.

Sprout Social offers you help in creating and maintaining a solid social media strategy. It also provides the best social media management and analytics tools that you can access directly from your mobile device without sacrificing any functionality. Through these apps, you can identify influencers, ideal moments for customer engagement, and have data that back all these things up.

HootSuite offers a mature, complete set of social media management and analytics tools in a nicely designed hub. This lets you conduct comprehensive monitoring, influencer identification, and publish to social media channels.

As you look through these tools, remember that your company is only as good as the tools it uses. With so many tools available, the selection process can become quite daunting. However, you can’t ignore the fact that you need these tools so your business can run 24/7 while you only work weekdays from 9 – 5.

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News

Booking.com and Web Summit Expand Commitment to Women in Tech

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Amsterdam, The Netherlands – 25 APRIL 2018 – Booking.com, one of the world’s largest travel e-commerce companies and a digital technology leader, announced a global partnership with Web Summit. Together they will host a dedicated ‘Women in Tech’ networking and mentoring program at the flagship Web Summit event, as well as initiatives at affiliated events Collison and RISE in 2018. This exclusive collaboration continues Booking.com and Web Summit’s efforts to redress the under-representation of women in technology by creating more opportunities for women to enter, advance and thrive in the sector.

Booking.com will host the first of a number of networking initiatives for women at the Booking.com Women in Tech lounge at Collision 2018, being held in New Orleans, USA, from April 30th-May 3rd, 2018. One of America’s leading technology conferences, Collison brings together CEOs of the world’s fastest growing startups and Fortune 500 companies, alongside leading investors and media. Booking.com CEO Gillian Tans will also participate in a panel on “Sustainability in Big Business”, sharing her insights on the role of major companies in furthering global sustainability and ethical practices.

Web Summit 2018, taking place in Lisbon, Portugal, from November 5th-8th, will be the focal point of the global partnership and will feature an expanded ‘Women in Tech Mentor Program’, following the success of the inaugural initiative at last year’s event. The Web Summit 2017 women’s mentoring program attracted nearly 200 participants, with 60 high-profile mentors from across the tech sector, including Gillian Tans and other Booking.com executives.

RISE 2018 will take place on 9th-12th July 2018 in Hong Kong and is the largest tech conference in Asia. The event attracts more than 15,000 attendees each year from over 100 countries. Booking.com will host the Women in Tech networking lounge at the event.

“We are excited to partner with Web Summit again this year to build on the strong demand and engagement we saw in 2017 and to continue our efforts in driving gender diversity in tech at a global level. Recent data suggests that 90% of women working in technology across the world have experienced gender bias in the workplace and this, coupled with the lack of mentors (48%) and female role models (42%), are the top three obstacles preventing women from choosing to advance their careers in tech,” said Gillian Tans, CEO of Booking.com.

“We are expanding our partnership with Web Summit with marquee events in Europe, North America and Asia to continue the conversations about gender diversity and to support women through mentoring and providing more opportunities for them to collaborate, network and share experiences. This global partnership will give us another platform to help pivot gender inequalities and gaps in the male-dominated tech workplace and encourage more women from across the world to become positive role models for others.”

Web Summit runs the world’s most highly regarded technology events which bring together world leaders, Fortune 500 companies, tech giants and groundbreaking startups to examine and celebrate the latest advances in technology.

Paddy Cosgrave, CEO and co-founder of Web Summit, said: “Web Summit run the most prominent technology events in the world and we are committed to driving a positive change in the industry. We launched our women in tech initiative three years ago to increase the number of women participating at our events around the world. This commitment to change resulted in a female/male gender ratio at Web Summit of 42% / 58% for the last two years.

“We are pleased to partner again with Booking.com to further this important cause and provide a platform for raising awareness about gender equality in the tech industry globally. The partnership with Booking.com will help us provide further opportunities for female tech talent attending our events to network with and learn from some of the most successful tech entrepreneurs in the industry today.”

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