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Fundraising: The Skill that Stands Out

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Students and college graduates across the country know that finding a job, and especially finding a job you like, can be a taxing and difficult process. The problem is the competitiveness of the job markets can put stress and limitations on the opportunities students can obtain. In addition, the social welfare field has strains such as limited job opening, overwhelming responsibilities, and not enough financial resources. Social work students work hard to obtain the necessary qualifications to get that perfect job come graduation. We as students are trying to figure out what experiences and skills are going to attract potential employers and stand out over our competition. One of the most valuable skills that any student looking to go into the human services field should learn is fundraising.

fundraisingFirst, it is important to clarify what fundraising is and the benefits from it. If you think fundraising is simply raising funds, then you do not fully understand it. Many students and professionals dislike fundraising because they are not comfortable asking for money or do not think it is important. Well I do agree that our society sometimes has an unhealthy relationship with money and wealth, fundraising is not just about the money. Fundraising is developing relationships with community members to obtain the necessary support for your organization.

I absolutely love fundraising. My social work cohort does not completely understand why, but I love it. I get the opportunity to connect with various community members, build relationships, and then offer the opportunity that is mutually beneficial. There are opportunities to help businesses market their brand, foundations impact the community, individuals feel a sense of reward, and communities feel the difference they are making. Fundraising has more purposes than making revenue, thus making it a vital skill for many organizations.

Fundraising has been a low priority for many human service agencies since the majority of funding can come from government grants or insurance reimbursements. Even though the amount of money from fundraising initiatives may be a small percentage of the total organizational revenue, it is still important to put effort into it, but could be hard to financial restraints. If social workers knew how to fundraise as well as provide direct care, they become a double asset for their agency. Even if their primary job is providing services, assisting the development team with initiatives can be have a huge impact for the agency. Program staffs that know how to fundraise are valuable and highly honored by nonprofit professionals. Program staffs also have a stronger connection to the agency that fundraising staff at times, making their contributions stronger.

As students, we have the opportunity to expand beyond our roles at times and assist in fundraising efforts. While we volunteer for special events or campaigns, we also develop important skills that will benefit us in our career paths. Fundraising is a valuable skill to know and social work students interested in the nonprofit world should explore options to learn more about it. I am currently a member of the Association of Fundraising Professionals (Afpnet.org) and it is a great resource for professional fundraisers. I recommend looking into programs provided by the local chapter, or any other professional resources that will help develop necessary fundraising skills. Taking a course while in school or attending some training programs can be payoff as well. Learning to fundraise and learning to enjoy it will make a student stand out.

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Jonathan Richardson is the Social Work Helper Staff Writer focusing on Students Issues and Concerns. He currently is a graduate student at University at Albany getting his MSW and MPA degrees. Jonathan has a background in a variety of nonprofit administrative and direct practice experience with a specialization in fundraising and development, and he hopes to empower the next generation of leaders and provide them with the motivation to positively impact their local communities. You can also visit his personal blog www.jonathanknowseverything.blogspot.com.

          
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