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Technology

Digital Storytelling: Using Visual Poet

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by Margaret A Powers, MA

What is digital story telling, and how can this be an effective tool to add to your tool box? Telling stories is how we share our history, our ideas, or vision for the future. Digital story telling allows us to use digital forms such as video and pictures to relay a story that appeals to our visual sensory of learning.  I have been participating in an educational technology and media massive open online course (ETMOOC). I will be sharing several of the assignments we have completed in order to give you some idea on the various ways visual tools and applications can be used to tell a story.

Storytelling is something that human beings have been doing for hundreds of thousands of years. It is a natural way for us to communicate. Nowadays, we keep hearing the term “digital storytelling”, which can sound confusing. But the important part of the term is “storytelling”—the digital piece really mostly means that the story is either created or accessible via digital technologies. Because of that, digital stories can be easily commented upon, shared, and remixed using the participatory strategies you’ve been practicing already in #etmooc.  Read More from ETMOCC

After experimenting with the 5 Card Flickr Story, I wanted to try another medium that would allow me to more easily integrate text and images. I was reminded of a free app I had downloaded quite a while ago but never fully explored: Visual Poet. This app lets you choose three images from Flickr, Google, Tumblr or your own photo library. Once you select an image, you can decide what portion you want to include in your story and then you can tap and add text on top of the image. You can then add a title, auto-insert credits for the photos you use, and add some comments about your story. From the app you can publish directly to Tumblr or you can email the story. The app hasn’t received very good reviews so I’m not sure if it works well on every device but I didn’t have any problems when creating I tested two different ways of using the app. First, similar to the 5 Card Flickr Story, I made a story with the first images that came up when I searched for images. This required some spontaneity and creativity but less reflection.

Then, I tried creating a story with more purpose and forethought. I searched specifically for images relating to ed tech to start my story and then for images that matched ideas relating to where I wanted my story to go (e.g., possibilities, perspective). I consciously sculpted my story, searching for images that I felt could convey the concepts I was looking for without narrowing my search by topic (I used the “Today’s Interesting Photos” option in the Flickr search). This broadened my photo selection to images that I might not have considered otherwise and prompted me to progress down new paths as I developed my story. At first, I imagined my story ending with something about collaboration or sharing but when I saw the camera image, I loved the idea of saying something about the importance of perspective. And so I ended up with a story about ed tech, one that I had a fuzzy idea of when I began and a different understand of when I finished.

Photo Attribution:
Original imagery for panel one by Anonymous/Unknown
Original imagery for panel two by Neighya (Elné)
Original imagery for panel three by danska8

Has anyone else used Visual Poet for digital storytelling? What do you think of this method/medium? 

Digital Storytelling photo credit: carlaarena via photopin cc

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Margaret Powers is a Technology Coordinator working with students and teachers in Pre-K through 2nd Grade and a Technology and Education Consultant specializing in social media, early childhood, and global education. She has a master’s in International Training and Education from American University and a B.A. in Psychology from Bryn Mawr College.

          
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Business

Instagram Benefits for Businesses in Comparison to Other Social Media Platforms

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With billions of monthly users and almost 500 million users who are active regularly, Instagram has been marching towards success since its introduction in the year 2010. There is no denying the fact that businesses are constantly using social media platforms in order to ensure that they have proper knowledge about their competitors. Apart from that, social media marketing has helped numerous small businesses gain success.

In fact, big and reputed businesses are also constantly revising their social marketing strategies in order to stay one step ahead of their competitors. One of the most difficult tasks that businesses face is to choose between the different social media platforms that are there. However, without a doubt, most of the businesses have agreed that Instagram is undoubtedly the best platform currently.

Numerous businesses have not only started reacting more to this growing platform but also, if an analysis is conducted on the topmost brands from different parts of the world, you will get to know that almost 90% of these businesses have Instagram accounts. With this number of businesses as well as brands on this platform, it is obvious that one question is constantly going on your head. This question is whether there is an incentive for businesses that are using Instagram consistently. You need to know that the top brands are capable of generating more leads with the help of Instagram in comparison to other social media platforms.

Instagram is constantly rolling out numerous amazing features that you should definitely take advantage of. Given below is a list of the reasons as to why you should take your business to Instagram in comparison to the other social networking platforms.

Users purchase products online

According to www.lyfemarketing.com, users are responsible for using the Instagram app for purchasing any product that they love, online. It is obvious that sales are the most important thing that a business is looking forward to achieving at the end of the day. If you are asking as to why you should be on Instagram, the answer is that this platform helps in increasing sales by ensuring that you connect with your potential customers.

Instagram has a huge volume of people who are online regularly and it is not very difficult to locate your potential customers. Just like you are on the hunt for your potential customers, you need to know that even they are also looking for the kinds of products and services that you are offering. If they are interested in what you are posting on Instagram, they are going to visit your business website. And, this is exactly where the journey of becoming a customer from a potential customer starts.

Instagram advertisement

You already know the total number of users that are there on Instagram and you are also aware of the fact that this growth is not going to slow down. You also know that once your potential customers come across your business, they are likely to convert into your customers as well. Now, you need to know about Instagram advertising.

Instagram was purchased by the CEO of Facebook, Mark Zuckerberg, and since this purchase, the capabilities of Instagram started broadening in order to match the capabilities of Facebook. Facebook is currently known to have the best and advanced platforms of advertising on social media. You have the option of advertising to people by understanding their age, behavior, location, interests, etc., on Facebook, and this means that you have the option of doing this on Instagram as well.

This means that you have the option of targeting your target audience with the help of Instagram advertisements and you can be assured that they are going to definitely make a purchase. You can also buy real Instagram likes in order to get more likes from real people on your posts.

Leads and sales can be tracked

You need to know that both your sales as well as leads can be tracked with the help of Instagram. This can sound pretty obvious but you need to know that a number of companies are investing in the platforms without even understanding the effect that they have. Since Instagram makes use of the same platform that manages Facebook advertisements as well, it is obvious that the tracking capabilities are also the same.

You will be able to see almost everything, which includes, the number of times your present or potential customers have clicked on the links, your leads, and conversions, and you will also be able to observe the cost for every result on the ad campaigns that you run. This means that you have the option of viewing the results that you have been achieving consistently. This will also help you to understand whether you have invested money in the right place or not.

Instagram analytics along with the tracking capabilities is responsible for making this platform worth the time of the marketers. It is crucial to understand, which advertisement is drawing in revenue and, which is not. On the basis of this information, you can work on future advertisement campaigns.

Business profiles and personal profiles are different

Instagram allows you to create both a personal profile as well as a business profile. It is obvious that if you are the owner of a business, you cannot run a personal profile on Instagram. You need to switch to the business profile so that you can gain all the benefits, which include, having calls to action, the ability to promote a post and also gaining access to Instagram insights. It is also going to provide the Instagrammers with the idea that the business pages are owned by verified businesses and not personal users. If you are making this adjustment, you can be assured that you are going to get all the amazing benefits that Instagram is providing to the other businesses as well.

Conclusion

Instagram has created an amazing world for both the small as well as the reputed businesses. Instead of hunting for recognition and awareness in the other social media platforms, it is a much better idea to get on Instagram and giving your business everything that it needs in order to spread its wings.

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Mental Health

Smartphones Help UB Researcher Better Understand the Nature of Depression and Anxiety

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Decades of research into anxiety and depression have resulted in the development of models that help explain the causes and dimensions of the two disorders.

For all of their well-established utility however, these models measure differences between individuals and are derived from studies designed using few assessments that can be months or even years apart.

In other words, the models are highly informative, but not optimal for examining what’s happening emotionally in a particular person from moment to moment.

Now, a University at Buffalo psychologist is extending that valuable research to repeatedly and frequently measure symptoms of specific individuals, in real time, to learn how immediate feelings relate to later symptoms.

The research casts anxiety and depression in a manner not previously studied and the results suggest that some emotions linger in a way that predicts feelings beyond what’s happening at specific times. This information could provide treatment benefits for patients struggling with the disorders, according to Kristin Gainey, an assistant professor in UB’s psychology department and the study’s author.

“Clinicians aren’t primarily interested in how one person’s symptoms compare to someone else, which is what most studies focus on. Rather, they’re most interested in how to shift the feelings of someone with anxiety or depression. In other words, they want to understand how to change the emotional experiences of a given individual over time and across different situations,” says Gainey, an expert on emotion and affect in mood and anxiety disorders and a recent recipient of one of the American Psychological Association’s Early Career Distinguished Scientific awards. “The only way to get at that directly is to measure these processes repeatedly within a person as they’re happening.”

To do that, Gainey conducted baseline assessments on 135 participants, each of whom were already seeking some kind of psychological treatment.

Three times a day for 10 weeks, the participants received surveys on their smartphones about their feelings and symptoms. They completed the survey within 20 minutes of its arrival.

“That generated enough reports to provide a good sense for each person’s fluctuations and trajectories of symptoms and affect (defined as the objective feeling state that’s part of an emotion),” says Gainey.

A smartphone provides a portrait of immediacy that questionnaires distributed in a lab that summarize feelings over extended periods are unable to achieve.

“We can’t always remember accurately how we felt days and weeks ago, especially if there were some days you felt really bad and other days you felt great,” she says. “That’s not easy to summarize in a single index.”

Anxiety and depression are each unique disorders, but they often appear together in a single patient. Both disorders share high levels of negative emotions, such as fear, sadness, and anger, while low levels of positive emotions, like excitement and interest, are unique to depression.

Gainey says it’s not surprising that particular affective states, like feeling happy or feeling sad, might be responsible for symptoms experienced soon afterward. What researchers don’t know much about is how long those effects tend to persist, and which specific symptoms they lead to hours or days later.

“This study let us see that some effects were short-lived, but for depression, if you were feeling high levels of negative affect, even if we control for how depressed a participant was at that time, it was still predictive of increased depression 24 hours later,” says Gainey.

That might suggest that clinicians could track peoples’ positive and negative affect in real time and plot trajectories that are indicative of increased risk.

“If we can identify specific risk factors for increased symptoms in real time, we could even use smartphones to send suggestions about helpful strategies or alert the person’s mental health care provider,” she says.

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Education

Enhancing Education with Digital Tools in the Classroom

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Especially now, with the rise of technology in the classroom, teachers have practically unlimited methods for teaching, assigning, and grading student work. Features within forums such as Google Classroom, Flocabulary, Read180 Universal, PowToon, NewsELA, etc., allow for student choice, engagement, and differentiation. While the options and methods are seemingly unlimited, there are a few things to consider when it comes to utilizing classroom technology effectively.  

To ensure that the digital classroom is an asset, instead of an obstacle, for students and parents, educators will want to address the following concerns before planning and implementing:

Is the technology adding to the student’s understanding of the material, or is it simply technology for technology’s sake?

If teachers cannot readily identify how the digital tool is adding a layer of complexity, relevance, choice, or differentiation, then the tool may be better utilized for another task. What we do not want is for the learning to be secondary to the digital forum. For example, if students are using PowToon or Prezi for an assignment, then the objective should be something related to summarizing, paraphrasing, simulating cause and effect, etc., since those are skills that the digital tools support. Those two particular digital tools are more geared towards public speaking or presenting, so an objective for speaking and listening should be a component, as well.

How much scaffolding or frontloading will the technology involve?

As teachers, we know that time is limited, as we are constantly moving students from one skill to the next. A worst-case scenario would be for the digital tool to become a “time-suck” in the unit. More than anything, the technology should be comprehensive and user-friendly, so that it does not become an obstacle for students to demonstrate mastery.

How much of the student’s grade will be determined by the proper use of the technology?

Again, if the objective is for students to relay research that they have gathered in a focused and organized way, then the technology feature is simply a small aspect of that task. Consequently, if the objective is for students to construct a timeline of a story and present the animation, then the technology becomes more of a vital component.

Can the use of the digital tool be optional?

Another recommendation when considering student choice is to provide the option to not use the technology to demonstrate mastery. For some students, technology can be scary because of their unfamiliarity with it. For others, computer or internet access at home may not be a possibility. Teachers should be wary of only using digital creations or submissions, as this would mean that some students can only work on an assignment or project in the classroom—not at home.

Are my digital posts, grades, and assignments easy to access and displayed clearly?

When using a digital classroom like Google Classroom, teachers should be sure to make their digital forum as accessible and transparent as possible. At open house or parent conferences, teachers should consider inviting parents to sign up to the virtual classroom. This provides parents with their own means of logging into and monitoring the virtual classroom. Guardian access also allows parents to set email alerts anytime a new announcement, assignment, or grade is posted.

This means that parents receive notifications in real time, as opposed to having to wait for their child to bring home the new assignment or rubric. Guardian access also allows teachers to post entire lessons, documents, and reading to the classroom. This type of transparency provides parents with a peek inside the day’s activities and lessons. With documents posted, there will also be a backup option for parents if their child has lost or forgotten the paper copy.

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Business

Brick and Mortar Stores and Their Potential Demise

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Earlier this year, Business Insider reported almost 4,000 stores in the United States will close. Among those were giant corporate retailers — Toys R Us, Walgreens, and Gap. If the stores with the most competitive prices and widest spread are having trouble, imagine those with a smaller safety net. Imagine your local mom-and-pop shop.

Across the board, technology and e-shopping are often blamed for this decline in sales for physical stores. According to an infographic from Villanova University, Americans in the current day spend around 5 hours a day on their smartphones and compare prices and reviews for products while shopping in a store, sometimes only to buy them later from Amazon!

It’s no wonder people are more hesitant to become entrepreneurs now. But fear not, aspiring entrepreneurs! The story’s not over yet, and there are a few reasons to believe the physical shopping experience is still alive — and will continue to be that way. But you have to adapt to the changing world as well.

Oh, the Humanity!

According to multiple studies, the majority of shoppers still prefer physical, on-location shopping. This is largely due to the experience of it. People appreciate the experience, and guess what? Your customers are people. It’s different than going to a chain store in which people know what they’re going to get. A brick-and-mortar store has its own personality, typically representative of the owner’s personality, aka their personal brand.

People enjoy going out to shop because there’s an experience to be had with it. The atmosphere of the store, the aspect of leaving their home to travel somewhere, and of course (and this may be the biggest one), the opportunity to feel and touch the product in person. Activating a customer’s senses help them to build an emotional and personal relationship with your brand in this way. It’s this human connection which will get people shopping and keep them coming back.

The Millennial Conscience

Millennials surprised the world a few years ago by proving large amounts of them are not lazy and spoiled. Instead, we’ve learned many of them are very socially conscious and full of moral conviction. It’s this moral consciousness which has led droves of them against big business and extreme capitalism. As a small business owner, this puts you in a pretty good spot with them as potential customers.

From this angle, it’s a good idea to get involved in your local community and give back to people like you. If you plan on running a small business, plan on participating in Small Business Saturday. Think about binding together with some other local businesses as well. Hold events benefiting people and communities around you who need help, or that simply bring people together. Not only will you build brand loyalty, but you’ll be doing something worthwhile that moves far beyond you and your business.

Technology Is Compatible

There are ways to keep up with technology and run a physical storefront. First of all, we live in the app age. People own smartphones — portable computers that fit in their hands and have many functions. Owning an app which is compatible with your store location gives them a reason to shop with you consistently. Primarily, this app should bring customers to your business through special discounts, but it could also make them aware of new products you have.

To further indulge in this intersection of technology and physicality, having a physical storefront does not mean you should not have an online presence or your foot in the e-commerce game! You can have a website and an online store as well as a physical storefront. You can promote your brand through SEO and social media. Technology does not necessarily mean the demise of brick and mortar — it means the changing of it. Be proactive.

The Entrepreneurial Spirit

The acceptance and help of humans are important, but we can’t forget that entrepreneurs have kept hopeless industries alive for years by innovating on what was already there before. It requires intelligence, risk-taking, and drive, as well as the ability to adapt to the present time. The choices surrounding products stocked, inventory ordered, marketing methods, and purchasing or leasing commercial spaces have changed over time with new technology and a new economy. But brick and mortar stores have been around for a long time and they haven’t actually left us, despite losing prevalence in some cases. They are still relevant even with the game-changing.

See, there have always been threats to mom-and-pop shops. The Walmarts of the world moving into communities and taking sales from hard-working small businesses, thus destroying the strength of local communities, come to mind first. Legal restrictions and defamation from competitors have been known to happen in their own form of small business drama. But as long as entrepreneurs have the right resources available to them and there are small communities who care about what they’re doing, they will survive.

What has your experience been running a physical storefront in the internet age been like? What are your reservations about starting one? Let us know in the comments below!

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Social Good

How the Internet and Social Media Is Impacting Social Work

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Social media and the Internet, in general, have had an immense effect on social work. It enables communication between people from different corners of the world and makes access to information fast and easy. On the flipside, social media has brought about evils like fake news and Cyber Bullying whose effects can be fatal. But how exactly has what is possibly the most significant invention of the 21st century affected the field of social work? Below is a look at both the positive and negative impacts of social media.

Positive impacts

Enhanced Communication

Social media has significantly improved the communication experience between social workers and their clients. Social networks such as Facebook and WhatsApp make it easier, cheaper and faster for social workers to get in touch with clients without necessarily spending money on transport. In addition to this, most social workers have social media pages where interested clients can contact them and book appointments without breaking a sweat.

Globalization of social work

Decades ago, social workers could only deal with issues affecting their neighboring communities. Now, with social sites like Skype and Facebook Messenger, it is possible for a counselor in the USA to offer their services to a client in Europe or Africa without either of them incurring massive expenditure.

Easier solicitation of clients

As mentioned earlier, social workers can attract more clients by opening social media pages and regularly updating content. As it were, there are numerous resources available to social workers who want to establish and grow their online presence such as using video to increase engagement on social media. On their part, clients can search for available social workers and be able to receive services such as spiritual, psychiatrist and anxiety counseling online even without revealing their identities.

Negative Impacts

Ethical dilemmas

Social workers who have direct contact with their clients on social media face a lot of moral issues in their work. For one, being friends on Facebook may result in both consensual and unwanted flirting which may lead to a sexual relationship. This often leads to conflicts of interest which might affect the social worker’s efficiency.

Privacy and confidentiality

In the past, social workers relied on the personal information provided by their clients when designing interventions. With social media, social workers like counselors and psychiatrists may be tempted to spy on their clients’ social media pages to fish for information. This amounts to an invasion of privacy, which is not only an ethical issue but a legal issue as well.

Social workers may also find themselves in awkward situations when, for instance, clients send them friend requests on Facebook and start chatting them up. There is also the risk of clients stalking social workers and using the information and pictures on their pages for unprofessional purposes.

Regulatory challenges

Social work remains mostly an unregulated field, and the increasing social media usage doesn’t make it any better. On one side, regulatory bodies may find it difficult to regulate online social workers who may not have a physical office or address for that matter.

This is made even worse by the fact that there is no existing regulatory framework for online social work. Clients, on the other hand, may also not be in a position to verify the registration and regulatory status of their social workers especially if they’re not from the same country.

Dealing with unregulated social workers exposes one to dangers such as sexual harassment and even fraud.

Way forward

Social work has a lot of challenges as it is and social media, despite being a significant opportunity, happens to be one of them. As government agencies find ways to regulate online social work, both the public and social workers must look out for themselves and find ways to protect their confidentiality.

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Mental Health

Virtual Crisis Intervention: Wave of the Future?

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Crisis intervention, once primarily delivered over the phone is increasingly being delivered through the computer and via text. Social Workers and other helping professionals need to be aware of the benefits and drawbacks of these methods of communication. Whether you work for an employer who may allow or require you to begin using these technologies or you are in private practice, learning more about text and chat for crisis intervention can enhance your practice.

Who uses text and chat?

Adults still primarily prefer to use the telephone or in-person communication to get their mental health needs met. In one large Canadian crisis service (the ONTX Project), the majority of the contacts via text message come from youth, while the majority of the computer chats come from adults.

LGBT youth – especially trans youth, may be more likely to use text and chat services because they don’t have to worry about “passing” or blending, being recognized as the gender they identify as. Via text and chat messaging there is no need to fear being mis-gendered if a client identifies as a woman but has a deep voice, for example.

How is it different from other forms of support?

Text and chat communications are slower, sometimes much slower. This means that it will take you more time to collect the same amount of information. Expect a 20 minute phone call to take closer to an hour with text and chat.

Because this method of communication is more resource intensive, you will need to carefully manage the conversation. Youth especially can talk for hours via text if they are given the option, but your therapeutic boundaries and agency policy may not permit you to engage them this long. Making an action plan to meet their immediate needs and inviting them to access the service again another time can be very helpful.

You can’t demonstrate empathy with your voice tone (obviously), so you have to be very careful to write out your empathic statements. “From what you’ve said, I really get the feeling that you felt alone.” This helps ensure that your client really feels heard.

Suicide risk assessment via text and chat

Suicide risk assessment is a more challenging task over text and chat. It’s important to make sure you firmly ask if the texter has done anything to kill themselves or end their life as soon as you determine they are suicidal. If they have, you can jump right to the active rescue procedure. You may need to adjust how you ask questions about suicide in order to fit them into 140 character limits some services have.

Accessing emergency services

This is one area that is significantly different. A lot of crisis agencies have close relationships to the police and EMS can trace phones in cases of imminent risk. On the computer though, this is a lot more difficult or even impossible. You will need to rely on your ability to build a strong rapport in order to convince your client to access active rescue.

Many texting services do not allow clients to hide their number from you, which is different from telephone services where you can block your phone number from the responding hotline worker. This can make identifying texters at imminent risk somewhat easier.

How can you build text and chat skills?

If you don’t currently have the opportunity to perform crisis intervention over text and chat through your employer, consider the ONTX Project in Canada or the Crisis Text Line in the US. These organizations allow you to volunteer to staff a web and text crisis line through the Internet, and volunteer virtually. After completing training, you’re able to volunteer between 4 and 16 hours a month for a year to help you add these valuable skills to your resume and improve your ability to serve your clients.

Will text and chat replace in-person counselling or therapy?

Some proponents of e-counselling think that text or chat will replace telephone helpline services for immediate support, but this is unlikely. Text and chat is a great introduction to helping support, but clients likely won’t be able to get all their needs met in this manner. Once they’re comfortable, you may find it more helpful to transition them to telephone or in-person support at your agency.

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