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Social Media for Social Good 4th in Series: Using LinkedIn Effectively

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by Keith McMean

LinkedIn is probably the biggest network for organization professionals to meet and connect on the internet. It’s a bit like Facebook for ‘grown ups’.  Connections are usually based on occupations and interests of the people on the platform. LinkedIn is a great place if you are looking for a new job or you want some professional advice as there is always someone there who can help. It’s also a fantastic place where business owners and managers can improve their business in lots of new and exciting ways.

linkedin(1)Now, I know that some of you out there are wondering how you can improve your organization growth on LinkedIn. Well first off there is a big difference between being a corporate type business on LinkedIn and a small business. Large corporations typically use LinkedIn to headhunt the top people in their sector. Human resource departments use the platform, and other means of finding candidates such as job sites and newspaper publications, to find suitable candidates, I know this because I have helped large corporations to do this.

Small business owners tend to use LinkedIn in a totally different way, it’s typically to find new clients, business partners, employees and to gain different aspects and insights in to their existing business. One of the fantastic things that is happening right now is organizations are being sold on LinkedIn, a great new innovation.

We all know that a successful business depends on networking to grow and one of the biggest innovations over the past ten years or so is the birth of these social networking platforms in helping to assist greatly in business development. One of the great things I love about social networking platforms is the interaction between members and how this can really propel a organization to the top in a very short space of time.

With is membership growing daily it’s not to be discounted for the small business owner, in fact its to be actively encouraged as the ‘go to’ platform but if you are just starting out here are my killer tips on how to succeed:

  1. Use LinkedIn to attract and hire the best people. Posting jobs on LinkedIn is really easy and don’t forget that all candidates profiles, most people still write their profiles like a CV but that’s another story, are conveniently stored so you can look through their skill sets and connections at your leisure. Don’t forget that someone who you might want to hire may have some really great connections you can leverage at a later date.
  2. So why would you go anywhere else if you have a problem with your organization? Just about every solution is there if you just ‘dig a little’. Use the Answers and groups as a starting point. So say you were looking to set up a new division in an area outside your current one, where better to find out locations, hiring staff in fact everything you could think of will be on LinkedIn, you just have to look and ask.
  3. So keeping to the ‘moving’ theme what if you want to acquire some new customers and clients in your new area? Well wouldn’t it make sense to ask for recommendations from you existing happy clients or customers? These are gold when you consider that millions of users can potentially view your profile and having some really great recommendations on there will really help.
  4. So what if you are looking to outsource some of your work you would want to find the right partner. So let’s say you sell food or sports supplements and you are looking for a gym to send your clients who are using them but haven’t found a great place to work out yet? Potentially this could be in any part of the world if you sell your supplements nationally or internationally. Let’s face it if you know nothing about how a gym works what better way than to find someone who can complement your existing business. Before long they will be recommending you and vice a versa.
  5. So what if you are looking for a new supplier? We all know that suppliers and vendors, good ones I mean, are hard to come by. LinkedIn is a great starting place to find new ones and can be used to foster competition among bidders and get the best deals, leading to lower costs for the business.
  6. What about partnering with allied businesses? Let’s say you have a limousine hire company doesn’t if follow that people who hire expensive limousines also like other expensive items like holidays, houses or watches, you get the picture. Using LinkedIn to form partnerships or connections will help gain new clients who can then get great deals, it’s a win-win for all parties.
  7. Visibility is key and if you need to create a business page then go ahead. Company page can offer some great public information where LinkedIn members can search and ‘follow’ companies and brands that they really like and engage with. This will also give you a means to share quality content on what happening in the business.
  8. Keep up with current trends, now I am not saying that you spend every waking moment on LinkedIn but we all know that knowledge is power. Well what you do with knowledge is the real power.  Keeping informed with the latest trends will allow you to be quick to respond to the needs of the consumers. LinkedIn has a section containing the latest news in the business world so use it!
  9. Join your industry associations or group on LinkedIn or start a new one. This has always been a ‘biggy’ for me as being a member of a recognised association builds up credibility in the minds of business partners or customers.  Starting a group is a really easy thing to do and will also present you as a leader in your area.
  10. Connect all you social platforms together in one place so that people and potential clients etc. can find you easily. This also helps to create a buzz about your business.
  11. I know that businesses use LinkedIn and other social media networks to find out what competitors are up to and with whom. I don’t get too paranoid about people watching me, I think of it as a compliment and help where I can.
  12. Use LinkedIn to find potential investors in your business. Be active on your industry forums and groups, present an outline of your business plan and see if there is someone willing to invest money and participate in your business operations. Also, if some business activity is too big for you to perform by yourself, look for someone with similar problem so you can join forces. For example, if you’re an importer of goods from the US you should import the whole container of products so you can keep your costs per unit down. But the whole container might be too much for your market share, so the best way is to find someone to join up with. Both partners would import only the half of the container while keeping all the advantages of economy of scale. A no brainer really.
  13. Using LinkedIn’s ‘Answers’ can really boost your credibility as you can answer people questions and again become a leader in your area. Becoming an expert can be really quick and easy. Now again I am not advocating spending every waking moment on this but having a ‘look see’ every now and again will really help in the credibility stakes. Don’t forget that members who are impressed by the quality of your answers may end up becoming clients. You could expect lots of inquires about your services and turning those answer seekers into new clients and it’s much easier than cold calling.
  14. One of the great things I found out about LinkedIn really early on was that it’s a fantastic SEO (search engine optimisation) tool. I can say that most of the time, when a LinkedIn profile for your business is up and running correctly, it is shown at the very top of a search. Having a LinkedIn profile helps your company be more visible on Google and search sites.
  15. If you are running an event, and I do all the time, LinkedIn is a great place to promote an event. It’s a very effective way of getting attendees. Once a member chooses to attend, that RSVP will be shown on his home profile, making it visible to all his connections. It’s fantastic word of mouth advertising.
  16. Don’t be shy because LinkedIn has a lot of built-in apps which can be utilised to promote and sell your services. Use the SlideShare app to upload a presentation about your business and the services you offer. Have a good dig about on LinkedIn because there are some really cool things going on that will really boos your business.
  17. I would urge you to join groups and seek out customers. Groups comprise members who share the same interests. Sign up for those that reflect the profile of your target market and interact with them. Do not hard sell but rather build your reputation with them at a steady pace that suits both parties. Making comments in the group will allow you to form connections with the subscribers of that group and build strong connections.

Because LinkedIn is a business network, it is made up of professional people seeking to make new and meaningful connections. By leveraging the power of LinkedIn, organizations will be able to achieve significant growth in their business.

  1. Finally build a killer profile that will really help propel you and your organization. I have said this before on earlier posts but it bares saying again that adding a profile picture is the single most important thing you can do. There is nothing worse than looking at a profile and trying to figure out if it’s the right person you want to connect with or not.

So that’s some of my killer tips for LinkedIn I hope you use some or all of them to boost your business and I hope you leave a comment on how you are using LinkedIn and other social networking platforms. Till next time…

Keith McMean is a Regular Social Work Helper Contributor, and he is also becoming one of the most sought after consultants and speakers on Social Media Marketing in the United Kingdom. Keith covers all topics from expert level to the beginner. His goal is to provide you with information and resources to help you navigate the digital world.

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Global

Code Therapy – A Mental Health and Technology Documentary

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Code Therapy is a short documentary about how technology is changing the way mental health services are delivered.

Mental illness, such as depression, is one of the leading causes of disability worldwide. 1 in 4 adults in the United States experiences some type of mental illness every year, yet over 100 million people across the nation lack access to sufficient mental health services. In countries with less developed healthcare systems, the situation is even more troubling.

Code Therapy is a documentary short about the application of digital technology in the field of mental health. Behavioral intervention technologies, such as online programs and apps that teach evidence-based therapy skills have the potential to make mental health support more accessible and affordable. Websites and social media platforms provide another way to disseminate mental health information, particular to an increasingly connected generation of millennials around the globe.

Speaking on the barriers to receiving treatment and the benefits and limitations of emerging technologies in this space are entrepreneurs, researchers and mental health providers including:

  • Alejandro Foung, Co-Founder of Lantern
  • Rob Morris, Co-Founder of Koko
  • Steve Schueller, Assistant Professor at Northwestern University’s Feinberg School of Medicine and Faculty Member at the Center for Behavioral Intervention Technology
  • Jen Hyatt, CEO of Big White Wall

The film is narrated by Carl O’Reilly, a London-based architect, mental health advocate and author of the new book Defeating Depression, available on Amazon.

Code Therapy was filmed in the US and UK in 2016 and has since screened at festivals in England, Ireland, India and the United States.  We were honored to be awarded Best Documentary at the 2016 Dublin International Short Film and Music Festival and has received commendation and nominations at other festivals around the globe.

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Mental Health

Telemedicine: Aims Toward Convenience and Accessibility of Modern Treatment

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Telemedicine is the use of information technology and telecommunication devices to provide a healthcare remotely. It is intended to solve distance barriers, improve access to quality healthcare, and designed to save lives in emergency and critical situations.

Telemedicine began when astronauts first went into space. The early spacecraft had a telemedicine technology to keep track of the astronaut’s health. Succeeding milestones boost the use of telemedicine in the healthcare.

Brief History of Telemedicine

The birth of telecommunication paves the way to the inception of telemedicine. Few hospitals started experimenting with telemedicine about fifty years ago to reach patients in far-flung areas.  It started in the U.S. as a way to resolve the shortages of the physicians.

Telemedicine has tremendously changed. Due to a substantial advancement in technology, it became an integrated service in hospitals, clinics, and other healthcare facilities. During emergencies, it is used to provide patient health records and medical consultation without delay.

At present, people around the world are using telemedicine to provide quality healthcare or help a patient with mobility problems consult a physician from home. It was also used to reach urban populations with shortages of physicians. Currently, people are using telemedicine for convenience, to save time in the waiting room at the doctor, and to get prompt care.

Many companies are motivated to offer patients a 24/7 access to medical care and a platform for the doctor’s virtual visits with their patients. The advancement in technology provides an edge in a competitive healthcare. The wide variety of advanced health apps enables the physician to monitor the health of their patients.

With the advanced medical devices, patients can determine the vital signs, infections, glucose levels, blood pressure without going to the doctor’s clinic or hospital. As patients become proactive about using technology to detect the status of their health, they also become receptive to get an alternative care through telemedicine. Here are some examples of the advantages of Telemedicine:

Accessibility of Quality Health Care

Remote regions get a quality patient care without delay. Clinics in rural areas use video for the interaction between the patient and a specialist in the city. Doctors are also using telemedicine to monitor the situation and provide treatment to patients in remote areas, at home, and in another hospital or clinic.

Provides Convenience to Patients

Telemedicine eradicates the time spent in a crowded room waiting for the physician, with other coughing patients.  It helps you save your strength and prevents you from being infected by others.

It provides ease of scheduling. Your appointment with your physician can be set online or through your mobile phone and consultation can be done via video technology. It places the power of health through a click of the mouse or press on your phone. It also reduced the burden of traveling.

Telemedicine also provides easy access for immobile patients. Patients with complex medical conditions can be given a quality health care from a specialist in another hospital through the use of telemedicine. It provides easy access to quality health care for patients in a very critical condition.

Saves Time for Both the Physician and Patient

It enables the patient to save travel time. Patients who need to travel millions of miles to reach a physical can benefit from telemedicine. It enables effective communication, examination, and treatment of the patients in different locations.

Telemedicine saves the time of physicians. They can connect with patients on a more flexible schedule. It also reduces no-shows because it gives the patient the most convenient way to have an appointment with the physicians. If ever patients missed the appointments, they can easily replace that time by online scheduling.

It also lessens the overhead cost of the physician. Shorter office hours means saving operating expenses such as salaries, electricity, etc. With telemedicine, physicians can continue their work at home.

Saves Cost for Both the Physician and Patient

It eliminates travel expenses. Many patients do not have the financial capacity to travel for medical treatment. However, with telemedicine, they are given a better opportunity to seek medical care.

Telemedicine is helpful for patients with several chronic ailments which require continuous medication.  It helps them spend less for hospital bills. It would allow them to have the medication at home with quality health care. With video calling, it is easier to enhance patient satisfaction through remote quality health care.

Provides a 24/7 Quality Health Services

The patient sometimes needs immediate care from the physician outside the physician’s office hours. With telemedicine, the physician can have a quick overview and appropriate advice that could save the patient’s hassle, time, and money. Telemedicine extends the physician’s working hours and increases the physician’s the availability of urgent service.

Takeaway

Telemedicine is a crucial part of healthcare.  It is one of the rapidly growing sectors in health care. It is designed to enhance the delivery of quality healthcare while reducing costs. It places the patient at the focal point of health care. It is experiencing rapid growth. More and more physicians and patients are using this method. Experts are continuously looking for ways to improve telemedicine and make it more viable for many medical scenarios.

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Emergency Management

Facebook Introduces a New Center for Crisis Response

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Facebook announced that their crisis response tools, including Safety Check, Community Help, and Fundraisers, will be accessible in a new center on Facebook called Crisis Response. Beginning today, people will also be able to see more crisis-related content, such as links to articles, photos and videos posted by the Facebook community, from crises around the world where Safety Check has been activated.

Since the first Safety Check tool in 2011, Facebook has continued to develop a number of crisis response tools to better serve its community. When there is a crisis, people use Facebook to let their friends and family know they’re safe, learn and share more about what’s happening, and help communities recover. People will be able to access Crisis Response on Facebook in the upcoming weeks from the homepage on desktop or from the menu button on their phone. They will see the following tools when they’re on a crisis page:

  • Safety Check: an easy way to let your friends and family know you’re safe. It will continue to work the same way it does today and will be featured at the top of each crisis page if you are in the affected area.
  • Links to Articles, Photos and Videos: crisis-related content from public posts can help people learn more about a crisis.
  • Community Help: people can ask for and give help to communities affected by the crisis.
  • Fundraisers: let people create fundraisers and donate to support those affected by the crisis and nonprofit organizations helping with relief efforts.

As part of the single resource hub, Facebook will also include links to articles, photos, and videos from public posts so people have access to more information about a crisis in one place. Safety Check activations and related information may also appear in News Feed to help provide additional details about a crisis.

Facebook strives to continuously provide people with helpful information to keep them safe and help communities to rebuild and recover.

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