by Keith McMean
So you have taken the plunge and jumped on the social media bandwagon, and now you are creating social media marketing plan. Well, guess what? I have taken ALL the hard work out of it for you. I have assembled an easy step by step guide to creating a social media marketing plan that anyone can put to work right now. Whether it’s in your free time, or you want to make this into a full time job, I want you to know that following these steps really works.
Step One: Who do you need to find your site? Spend a while researching this as it really reaps rewards. Start broad, and then get precise but try and keep it simple also. This should make finding you really easy.
Think about when somebody is doing a search, what actual solutions or services will your site provide? Do you fill a ‘real’ need for people out there and make sure you are not just wasting theirs or your time.
Step Two: Let’s say you provide printer consumables, don’t go after “printer” or “printer cartridges.” Again think about what makes you better? Are you the “cheapest printer consumables” or maybe you’re the “best yet cheapest printer consumables company.” Keyword placement on search engines is far more advantageous than you would ever imagine.
Step Three: Make a few different types of posts or updates that you can send out, just like I have here that give out great content. Once you have some under your belt, start going to sites like Ning.com, Hubpages, Zimbio, StumbleUpon and similar sites. Create real accounts in YOUR name and submit them. Also don’t forget the importance of having an email ‘opt in’ box on your website to something like Mailchimp.com this builds up your list too.
Step Four: To help your Social Media Marketing Plan strategies don’t forget to “Get Friendly.”
You target audience want to give you their money, but guess what? Yes everyone hates a salesmen, not all salesmen I hasten to add 🙂 People can usually smell one a mile away, people know they have money to spend, and they know you want it. Get to know them before attempting to take their money.
Better to introduce yourself as you, not as your product or business! Again get to know them, you can even talk about the industry sector you are in. Don’t steam in talking about you, your product or service, you will be surprised how this can really work for you.
Step Five: If one of the big multinational chains is selling something for less than normal price they don’t call it ‘the cheap choice’ or the ‘we’re giving this away for nothing’ choice…not sir it’s a ‘value meal’. Get the picture?
I know it’s off on a bit of tangent, but actually, and importantly, you are developing a relationship with your potential clients. You’re searching for the ideal shoppers, and you’re attempting to find the ones that may be with you for a lifetime.
Step Six: Even if you only had five clients, but they were consistent buyers, and they never complained about price etc., trust me, it would be better than a 100 purchasers that never are happy.
Step Seven: In your Social Media Marketing Plan remember, and it’s really important to be consistent with your updates, this is key, as is quality content.
In summary: You have done all the hard works so don’t let it slip remember, and I have said this a lot, people do business with people and NOT multinationals, even they are now getting it and using real people within their organisations. Think of it this way when you go to the checkout at your local supermarket or corner shop, 9 times out of 10 you talk to the person behind the counter, it’s a natural connection. I also find it a little strange when going through the ‘automated’ checkouts as its less ‘personal’.
I think the essence of any good plan is that it’s not really a plan at all, all you are really doing is getting to know the people you are doing business with in a much more beneficial way to both of you. This really helps when people are handing you their hard earned cash 😉
Until next time…remember “Do something special today”
How to Grow Your Nonprofit With Little Budget
It should come as no surprise that devoting time to a cause can be fulfilling. When you start one of your own, you will transform your life.
But establishing a nonprofit to take up said crusade comes with lots of barriers, namely financial. Traditional businesses often must figure out where the money will come from to make their vision a reality, and nonprofits are no different.
For nonprofit leaders with know-how and ideas but scarce financial capital, it’s an uphill battle. But it’s those who recognize their new nonprofits’ non-monetary value and how to translate that into viability who can bring those causes to fruition.
A Little Marketing Goes a Long Way
What nonprofits lack in budget, they more than make up for in positioning and branding. Organizations can mask their financial shortcomings by properly marketing each themselves and spotlighting who they are and what they can do.
That starts with communicating your purpose or company “brand.” Identifying your brand lets people know who you are and what you can do for others, which can go a long way in creating long-term relationships. From there, you want to avoid potential conflicts of interest or even the appearance of one: As owner, officer, or director, you should never personally profit from any transaction with your organization.
Once you’ve settled those things, you can market your nonprofit to its fullest potential. The next step is to take those attributes to events and platforms that feature opportunities to rub elbows with financiers with values similar to your own.
For nonprofits with limited funds, I suggest looking to corporations to sponsor a campaign. Dress for Success, for example, held a “clean your closet week” by asking professionals to donate clothing, and the campaign generated $400,000.
And when you find an actual sponsor, it can be a useful way to find other organizations that align with your mission. Let’s say you connect with a corporation known to work with homeless youth. It’ll have relationships with many other corporations that work with this same service sector, which can establish a ripple effect.
Do Good on a Discount
Outside of knowing how to sell your cause, the following tips are useful to help your growing nonprofit continue to scale:
1. Think intangible. When you’re on a tight budget and don’t have money to involve your nonprofit in initiatives requiring a cash investment, start off by marketing non-financial resources, such as your time and industry knowledge.
Not only will it provide your organization some much-needed exposure, but it’ll also give you and your other teammates a better idea of the work involved and a brief overview of your chosen nonprofit sector. Plus, it’s not a bad way to make connections.
2. Give in to the youth movement. Look for volunteers at area high schools. Talk with the local school councils and ask whether it’d be possible to create a partnership that would allow teens to volunteer for a school credit or as an extracurricular activity.
Position the volunteer opportunity as a way for teenagers to prepare for the future. After all, volunteering improves not just communities, but also participants’ social and communication skills. In fact, they often reap better advantages at college and on down the line.
3. See how the pros do it. Follow the activities of larger nonprofit and nongovernmental organizations. Check with international organizations like the United Nations; you may find opportunities for involvement and gain access to their funding pool.
Take NeedsList, for example. The online platform was created to help small grassroots groups connect with NGOs across the world in need of shoes, SD cards, and other supplies. Donors can choose to donate goods, money, or time, which brings us full circle.
As the adage goes, it’s not what you know but whom. No other sector exemplifies this more than nonprofit. For foundations on a shoestring budget, make connections, think about what you have to offer, and deliver on your purpose each step of the way. Then, you can let your personal transformation begin.
Social Good Doesn’t Require a Non-Profit
You want your business to be a force for social good. Most importantly, you want to meet the needs of some target population with the warmth and care reminiscent of the most nurturing presence as opposed to a cold, heartless corporation. You believe your only option to be registration of your business as a non-profit. Chrystalyn Reid of non-profit Queen Esther Ministry states that she didn’t consider anything other than a non-profit, “Because I wanted to help people without worrying about a profit-making business.”
Social Good Dreams
Other options exist, but I want to first challenge your start-up launch with several organizing questions:
Are you under the impression that non-profits always have low budgets and low pay for employees? The average non-profit CEO makes between $97,000 and $123,462. Seventy-six of 4,587 charities pay their CEOs more than $500,000 per year in compensation. Seventy of those have an annual budget above $13.5 million.
Have you created an Outcome Logic Model for your social good business identifying the revenue streams that are possible within the business operations? The typical non-profit today makes only 21% of its revenue from donations. Over 72% comes from program service revenues which include government contracts. Many of those contracts are open to non-profits and for-profits alike.
Have you considered how your board and funding structure will impact the mission of your social good business? You may have heard recent public broadcasting stories about mission drift or mission creep. You will want to ensure that your business bylaws are written to guard the mission.
Another Option: B Corp
A B Corp is an organization founded for social good. According to the B-Corp website, B Corps “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.” Over 2,221 B Corporations are now certified from over 50 countries and 130 industries.
The choice of a B Corp structure over a non-profit structure for many is a question of funding. They choose non-profit proposing to fund the business through grants. A non-profit is the choice for those who want to provide a tax write-off to their donors and want to be eligible for grants that specify that only 501c3 corporations may apply. Yet, that explanation is a premature determination about how your corporation can make money. More specifically, if you conclude that your social good company can ONLY make money through donations from donors who require a tax write-off,
More specifically, if you conclude that your social good company can ONLY make money through donations from donors who require a tax write-off, non-profit is your only option. On the other hand, you can create value beyond the tax write-off. You may develop revenue streams other than grants. You could have a non-profit partner organization. In these cases, you may consider starting a for-profit with B Corp certification instead.
Mission Creep & Creepy Mission
Many launch non-profits because they believe that the money is not as important as the difference they can make. They focus on the people that they will help, the social good proposition, and the lives that will be changed rather than the bottom line. “My mission was never to make money. It was something that God called me to, to make a difference for women aging out of the foster care system,” Reid says about her non-profit.
This often means that these social entrepreneurs also neglect to focus on sustainability. Therefore, Marvin Olasky can tell the story in Renewing American Compassion of the multi-million-dollar social welfare building with few visitors. He compared this to a beloved, yet poorly funded child services non-profit. The non-profit operated with client numbers above its capacity.
Social workers and others working for social good are coming to grips with the fallacy of money as a dirty word (or after thought). They are also redefining their business models to avoid mission creep. They diversify offerings to access additional revenue streams without overextending the mission. The innovative method involves building programs for sustainability as well as mission achievement. They couple a profit mechanism within the service provision mix as the social good business model. The result are programs that support themselves.
Mental health agencies have been doing a version of this at the insistence of managed care organizations—billing for specific services. The difference in more recent innovations is to go beyond the billable scope of practice. Include a more holistic service cadre for clients. Those extended services, formerly out of scope, are funded through private donations, fundraisers, and now sales of manuals, merchandising, or sponsorship agreements.
The take away is that profits are not the enemy of social good. Failure to meet the mission is. As Reid of Queen Esther Ministry confirms, “As I’ve learned more about my business, I know the value of diversifying my revenue streams in addition to honoring my mission. I’m now exploring other revenue ventures through my business like holding a Summer camp.”
Why 2017 Is the Year to Join Instagram
Did you know that by the end of 2017 around 70.7% of all brands are expected to have a profile on Instagram, or that businesses who have utilized their post boosting advertising options have been successful in 70% of cases?
A new report looks at these stats and a lot of other interesting data, which suggests 2017 is the year your business should join the popular social network.
A Large and Engaged User-Base
To have success in your marketing campaigns you must be able to get consumers invested in your products or services by creating an emotional response. Interacting with your target audience is the only way you can build their trust and accomplish this goal. This is where Instagram becomes such a powerful tool.
The platform is growing at a fast rate with over 300 million users logging on every single day. These users make an average of 95 million posts, which generate 4.2 billion likes!
The 18 to 30 demographic (the holy grail for a lot of businesses) accounts for 55% of Instagram’s users in the United States.
Furthermore, around 50% of all users follow at least one business’s account.
If you want access to consumers, Instagram offers a direct link which an audience broad enough to benefit any business large or small. Where the network really stands out, however, is its ability to engage users like no other.
Despite having far more active users every day, Facebook, for example, is not able to generate the same rate of likes, shares, and comments on posts. This is because Instagram focuses mainly on visual content, including photos, video clips, live streaming, and stories that expire after 24 hours.
Visual content is simply much more eye-catching and requires less mental attention than walls of text. The savvy marketer who can post professional shots of products, add value with informative videos, and craft a friendly and accessible brand image by showing the inner culture of the business – is almost certain to boost conversions and sales.
The Right Approach
Of course, accomplishing this is easier said than done. Fortunately, the infographic also gives us some insight to get you on the right track.
Building trust requires you to tread a fine line between over-selling and under-selling. Top brands post on average 4.9 times a week, so it’s wise to follow a similar pattern.
You must also remember to post at the most opportune times. Business accounts offer all sorts of analytics, so over time, you can narrow down what time is the best for your individual target audience. However, in general, the most users are active on Wednesdays at 5 pm. For newcomers, this would be a good time to post your most important content.
The data also explores the most popular emojis and hashtags, which can also be important when targeting your audience and getting them engaged.
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